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Postcode district · London

Affluence in W9

How W9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Westminster
Region
London
Population
59,983 (2024)
Deprivation

How well off W9 is

On the English Indices of Deprivation 2025, W9 scores 4.4 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.4/ 10
Most deprivedLeast deprived
Its 31 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Older people in low-income households2.5
  • Barriers to housing and services3.1
  • Crime4.2
  • Income4.3
  • Children in low-income families4.5
  • Employment4.8
  • Health and disability5.8
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£69,369
Before tax, all sources
England
£55,856
Above the national average
Higher than
83%
Of neighbourhoods in England and Wales
Work

Who is in work

56.8% of adults in W9 are in work, broadly in line with the England average of 55.7%. 10.5% are retired and 10.6% are full-time students.

W9England
Employee, full-time36.1%34.3%
Employee, part-time8.8%11.9%
Self-employed11.8%9.5%
Unemployed4.5%2.9%
Full-time student10.6%7.9%
Retired10.5%21.5%
Looking after home or family6.9%4.8%
Long-term sick or disabled5.8%4.1%
Other4.9%3.1%
Occupations

Social grade

42.1% of adults in W9 work in managerial or professional jobs, above the England average of 33.2%.

W9England
Higher managerial & professional22.3%13.2%
Lower managerial & professional19.9%19.9%
Intermediate7.4%11.4%
Small employers & self-employed9.6%10.6%
Lower supervisory & technical3%5.3%
Semi-routine7.6%11.3%
Routine6.9%12%
Never worked & long-term unemployed13.4%8.5%
Full-time students9.9%7.7%
Education

Highest qualification

54.6% of adults in W9 hold a degree or equivalent, well above the England average of 33.9%. 14.7% have no qualifications.

W9England
Degree level or above54.6%33.9%
A level or equivalent11.7%16.9%
GCSE grade 4/C or above8%13.3%
Below GCSE grade 4/C5.9%9.7%
Apprenticeship2.2%5.3%
Other qualifications3%2.8%
No qualifications14.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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