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Affluence in W9 3EL

How W9 3EL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Maida Hill
Council
Westminster
Region
London
Neighbourhood population
2,070 (2024)
Deprivation

How well off W9 3EL is

On the English Indices of Deprivation 2025, the W9 3EL area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Income2.0
  • Employment2.0
  • Crime2.0
  • Health and disability3.0
  • Living environment3.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£55,466
Before tax, all sources
England
£55,856
Below the national average
Higher than
56%
Of neighbourhoods in England and Wales
Work

Who is in work

55% of adults in the W9 3EL area are in work, broadly in line with the England average of 55.7%. 9.1% are retired and 11.3% are full-time students.

W9 3ELEngland
Employee, full-time36.4%34.3%
Employee, part-time9%11.9%
Self-employed9.6%9.5%
Unemployed6.1%2.9%
Full-time student11.3%7.9%
Retired9.1%21.5%
Looking after home or family7%4.8%
Long-term sick or disabled5.9%4.1%
Other5.6%3.1%
Occupations

Social grade

34.9% of adults in the W9 3EL area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

W9 3ELEngland
Higher managerial & professional17.2%13.2%
Lower managerial & professional17.7%19.9%
Intermediate8.9%11.4%
Small employers & self-employed8.8%10.6%
Lower supervisory & technical3.6%5.3%
Semi-routine10.7%11.3%
Routine9.8%12%
Never worked & long-term unemployed13.2%8.5%
Full-time students10.1%7.7%
Education

Highest qualification

49.2% of adults in the W9 3EL area hold a degree or equivalent, well above the England average of 33.9%. 16.7% have no qualifications.

W9 3ELEngland
Degree level or above49.2%33.9%
A level or equivalent14.4%16.9%
GCSE grade 4/C or above7.9%13.3%
Below GCSE grade 4/C6.5%9.7%
Apprenticeship2.5%5.3%
Other qualifications2.7%2.8%
No qualifications16.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W9 3EL (Maida Hill) (about 2,070 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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