Affluence in W9 2ND
How W9 2ND ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Maida Vale
- Council
- Westminster
- Region
- London
- Neighbourhood population
- 1,462 (2024)
How well off W9 2ND is
On the English Indices of Deprivation 2025, the W9 2ND area scores 9.0 out of 10, placing it among the most affluent fifth of England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Living environment2.0
- Older people in low-income households4.0
- Crime6.0
- Barriers to housing and services6.0
- Income9.0
- Health and disability9.0
- Children in low-income families9.0
- Employment10.0
- Education and skills10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
72.8% of adults in the W9 2ND area are in work, above the England average of 55.7%. 9.5% are retired and 6.9% are full-time students.
Social grade
66.4% of adults in the W9 2ND area work in managerial or professional jobs, more than double the England average of 33.2%.
Highest qualification
78.1% of adults in the W9 2ND area hold a degree or equivalent, more than double the England average of 33.9%. 4.6% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W9 2ND (Maida Vale) (about 1,462 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.