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Affluence in W9 2JB

How W9 2JB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Maida Vale
Council
Westminster
Region
London
Neighbourhood population
1,450 (2024)
Deprivation

How well off W9 2JB is

On the English Indices of Deprivation 2025, the W9 2JB area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is children in low-income families (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Health and disability2.0
  • Crime2.0
  • Barriers to housing and services2.0
  • Living environment2.0
  • Income3.0
  • Employment3.0
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£82,564
Before tax, all sources
England
£55,856
Above the national average
Higher than
95%
Of neighbourhoods in England and Wales
Work

Who is in work

63.2% of adults in the W9 2JB area are in work, above the England average of 55.7%. 7.1% are retired and 11.3% are full-time students.

W9 2JBEngland
Employee, full-time42.4%34.3%
Employee, part-time7.9%11.9%
Self-employed12.9%9.5%
Unemployed5%2.9%
Full-time student11.3%7.9%
Retired7.1%21.5%
Looking after home or family5.1%4.8%
Long-term sick or disabled4%4.1%
Other4.4%3.1%
Occupations

Social grade

43.9% of adults in the W9 2JB area work in managerial or professional jobs, above the England average of 33.2%.

W9 2JBEngland
Higher managerial & professional23.2%13.2%
Lower managerial & professional20.7%19.9%
Intermediate8.9%11.4%
Small employers & self-employed11.5%10.6%
Lower supervisory & technical2.9%5.3%
Semi-routine5.6%11.3%
Routine6.3%12%
Never worked & long-term unemployed10.4%8.5%
Full-time students10.5%7.7%
Education

Highest qualification

61% of adults in the W9 2JB area hold a degree or equivalent, well above the England average of 33.9%. 12.5% have no qualifications.

W9 2JBEngland
Degree level or above61%33.9%
A level or equivalent11.8%16.9%
GCSE grade 4/C or above6.5%13.3%
Below GCSE grade 4/C3.8%9.7%
Apprenticeship2%5.3%
Other qualifications2.4%2.8%
No qualifications12.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W9 2JB (Maida Vale) (about 1,450 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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