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Affluence in W9 2BW

How W9 2BW ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Westbourne
Council
Westminster
Region
London
Neighbourhood population
2,604 (2024)
Deprivation

How well off W9 2BW is

On the English Indices of Deprivation 2025, the W9 2BW area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Older people in low-income households1.0
  • Income3.0
  • Employment3.0
  • Living environment3.0
  • Children in low-income families3.0
  • Crime4.0
  • Education and skills5.0
  • Health and disability5.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,201
Before tax, all sources
England
£55,856
Below the national average
Higher than
53%
Of neighbourhoods in England and Wales
Work

Who is in work

54.2% of adults in the W9 2BW area are in work, broadly in line with the England average of 55.7%. 6.3% are retired and 11.2% are full-time students.

W9 2BWEngland
Employee, full-time35.1%34.3%
Employee, part-time10.3%11.9%
Self-employed8.8%9.5%
Unemployed4.2%2.9%
Full-time student11.2%7.9%
Retired6.3%21.5%
Looking after home or family8.2%4.8%
Long-term sick or disabled10.8%4.1%
Other5.1%3.1%
Occupations

Social grade

37.2% of adults in the W9 2BW area work in managerial or professional jobs, above the England average of 33.2%.

W9 2BWEngland
Higher managerial & professional15.5%13.2%
Lower managerial & professional21.7%19.9%
Intermediate7.7%11.4%
Small employers & self-employed7.8%10.6%
Lower supervisory & technical2.8%5.3%
Semi-routine8.1%11.3%
Routine6.4%12%
Never worked & long-term unemployed19.2%8.5%
Full-time students10.8%7.7%
Education

Highest qualification

50.8% of adults in the W9 2BW area hold a degree or equivalent, well above the England average of 33.9%. 19.9% have no qualifications.

W9 2BWEngland
Degree level or above50.8%33.9%
A level or equivalent10.9%16.9%
GCSE grade 4/C or above6.5%13.3%
Below GCSE grade 4/C5.7%9.7%
Apprenticeship2.4%5.3%
Other qualifications3.9%2.8%
No qualifications19.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W9 2BW (Westbourne) (about 2,604 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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