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Postcode sector · London

Affluence in W9 1

How W9 1 ranks on deprivation and income, and the work and qualifications behind it.

Council
Westminster
Region
London
Population
29,555 (2024)
Deprivation

How well off W9 1 is

On the English Indices of Deprivation 2025, W9 1 scores 6.1 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (1.5 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.1/ 10
Most deprivedLeast deprived
Its 16 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.5
  • Older people in low-income households3.8
  • Barriers to housing and services4.6
  • Crime5.6
  • Income6.3
  • Children in low-income families6.9
  • Employment7.0
  • Health and disability7.9
  • Education and skills8.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£78,572
Before tax, all sources
England
£55,856
Above the national average
Higher than
92%
Of neighbourhoods in England and Wales
Work

Who is in work

60.1% of adults in W9 1 are in work, broadly in line with the England average of 55.7%. 11.4% are retired and 9.6% are full-time students.

W9 1England
Employee, full-time39.1%34.3%
Employee, part-time7.4%11.9%
Self-employed13.6%9.5%
Unemployed4%2.9%
Full-time student9.6%7.9%
Retired11.4%21.5%
Looking after home or family6.6%4.8%
Long-term sick or disabled4%4.1%
Other4.4%3.1%
Occupations

Social grade

51% of adults in W9 1 work in managerial or professional jobs, well above the England average of 33.2%.

W9 1England
Higher managerial & professional29.4%13.2%
Lower managerial & professional21.5%19.9%
Intermediate6.3%11.4%
Small employers & self-employed10.2%10.6%
Lower supervisory & technical2.4%5.3%
Semi-routine5.7%11.3%
Routine4.9%12%
Never worked & long-term unemployed10.6%8.5%
Full-time students8.9%7.7%
Education

Highest qualification

62.8% of adults in W9 1 hold a degree or equivalent, well above the England average of 33.9%. 10.9% have no qualifications.

W9 1England
Degree level or above62.8%33.9%
A level or equivalent10.2%16.9%
GCSE grade 4/C or above6.6%13.3%
Below GCSE grade 4/C4.9%9.7%
Apprenticeship1.7%5.3%
Other qualifications3%2.8%
No qualifications10.9%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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