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Postcode district · London

W12 area guide

Who lives in W12, what homes sell for, and how it compares on crime, schools and transport.

Council
Hammersmith and Fulham
Region
London
Population
63,381 (2024)
At a glance

What W12 is like

The W12 postcode district in Hammersmith and Fulham covers 825 live postcodes and is home to about 63,381 people in 26,264 households. 28.6% of households own their home, 32.7% rent privately and 36.2% are in social housing. The largest age group is 25–29, and 59.5% of adults are in work. On deprivation, it sits near the middle of the scale for England. Higher-harm crime is above the England and Wales average. Homes in W12 sold for a median of £625,000 over the year to August 2026.

Scores

How W12 compares

Headline figures for W12, set against England as a whole.

AffluenceMore
4.1/ 10

Around the middle. Scored from 1 (most deprived in England) to 10 (least deprived).

CrimeMore
7/ 10

Around the middle: 36.5 higher-harm crimes per 1,000 people a year vs 31.1 nationally.

House pricesMore
£625,000

Median over 301 sales in W12, −7.8% on the year before.

TransportMore
10.0/ 10

Excellent: 20 stations within a mile, 38 bus stops within 800m.

SchoolsMore
96%

Rated good or better across 23 inspected schools in W12.

Household incomeMore
£68,764

Average annual income before tax, higher than 82% of neighbourhoods in England and Wales.

What stands out

Worth knowing before you invest

Where W12 differs most from the national average.

  1. 01
    A big private rental marketPositive

    32.7% of households rent privately, against 20.5% across England. Tenant demand is established here.

  2. 02
    A student area

    11.6% of adults are full-time students, against 7.9% across England. Expect HMO demand and term-time turnover.

  3. 03
    A young populationPositive

    30.7% of residents are aged 20 to 34 (the peak renting age), against 19.6% across England.

  4. 04
    A lot of social housingLook closer

    36.2% of homes are social housing, against 17.1% across England.

  5. 05
    Prices fallingLook closer

    The median sale price in W12 is down 7.8% on the year before.

Questions

W12 FAQs

01
Is W12 a good place to live?

Deprivation, crime, schools and transport at a glance.

It scores 4.1 out of 10 on the English Indices of Deprivation 2025, where 10 is the least deprived in England. Higher-harm crime runs at 36.5 per 1,000 people a year, band 7 of 10 nationally. 96% of the inspected schools nearby are rated good or better. Transport connectivity scores 10.0 out of 10 (excellent).
02
How much does a house cost in W12?

The median sale price over the last year was £625,000.

Homes in W12 sold for a median of £625,000 across 301 sales in the year to August 2026, −7.8% on the year before. Prices come from HM Land Registry’s record of every residential sale.
03
Is W12 safe?

How recorded crime here compares with the national average.

Higher-harm crime (violence, robbery, burglary, vehicle crime and weapons offences) runs at 36.5 offences per 1,000 people a year around W12, above the 31.1 average across England and Wales, band 7 of 10.
04
Who lives in W12?

Age, home ownership and housing from the census.

The largest age group is 25–29, at 11.5% of residents. 28.6% of households own their home. The most common property type is purpose-built flat (47.1%).
05
Which council covers W12?

The local authority for W12 is Hammersmith and Fulham.

W12 comes under Hammersmith and Fulham in London. Council tax, planning applications and bin collections are handled there.
06
How well connected is W12?

Connectivity scores 10.0 out of 10.

There are 38 bus stops within 800m and 20 stations and tram stops within a mile, scoring 10.0 out of 10 (excellent). The nearest station is Shepherd's Bush Market, 0.6 miles away.

Sources: Census 2021 (ONS); ONS mid-year population estimates; police recorded crime; the English, Welsh and Scottish indices of deprivation; ONS small area income estimates; ONS private rents; DfE, Welsh and Scottish school registers and Ofsted; DfT NaPTAN; ORR estimates of station usage; HM Land Registry Price Paid Data. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right.

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