W12 area guide
Who lives in W12, what homes sell for, and how it compares on crime, schools and transport.
- Council
- Hammersmith and Fulham
- Region
- London
- Population
- 63,381 (2024)
What W12 is like
The W12 postcode district in Hammersmith and Fulham covers 825 live postcodes and is home to about 63,381 people in 26,264 households. 28.6% of households own their home, 32.7% rent privately and 36.2% are in social housing. The largest age group is 25–29, and 59.5% of adults are in work. On deprivation, it sits near the middle of the scale for England. Higher-harm crime is above the England and Wales average. Homes in W12 sold for a median of £625,000 over the year to August 2026.
How W12 compares
Headline figures for W12, set against England as a whole.
Around the middle. Scored from 1 (most deprived in England) to 10 (least deprived).
Around the middle: 36.5 higher-harm crimes per 1,000 people a year vs 31.1 nationally.
Average annual income before tax, higher than 82% of neighbourhoods in England and Wales.
Worth knowing before you invest
Where W12 differs most from the national average.
- 01A big private rental marketPositive
32.7% of households rent privately, against 20.5% across England. Tenant demand is established here.
- 02A student area
11.6% of adults are full-time students, against 7.9% across England. Expect HMO demand and term-time turnover.
- 03A young populationPositive
30.7% of residents are aged 20 to 34 (the peak renting age), against 19.6% across England.
- 04A lot of social housingLook closer
36.2% of homes are social housing, against 17.1% across England.
- 05Prices fallingLook closer
The median sale price in W12 is down 7.8% on the year before.
W12 FAQs
01Is W12 a good place to live?Deprivation, crime, schools and transport at a glance.
Deprivation, crime, schools and transport at a glance.
02How much does a house cost in W12?The median sale price over the last year was £625,000.
The median sale price over the last year was £625,000.
03Is W12 safe?How recorded crime here compares with the national average.
How recorded crime here compares with the national average.
04Who lives in W12?Age, home ownership and housing from the census.
Age, home ownership and housing from the census.
05Which council covers W12?The local authority for W12 is Hammersmith and Fulham.
The local authority for W12 is Hammersmith and Fulham.
06How well connected is W12?Connectivity scores 10.0 out of 10.
Connectivity scores 10.0 out of 10.
Sources: Census 2021 (ONS); ONS mid-year population estimates; police recorded crime; the English, Welsh and Scottish indices of deprivation; ONS small area income estimates; ONS private rents; DfE, Welsh and Scottish school registers and Ofsted; DfT NaPTAN; ORR estimates of station usage; HM Land Registry Price Paid Data. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right.