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Postcode district · London

Affluence in W12

How W12 ranks on deprivation and income, and the work and qualifications behind it.

Council
Hammersmith and Fulham
Region
London
Population
63,381 (2024)
Deprivation

How well off W12 is

On the English Indices of Deprivation 2025, W12 scores 4.1 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is older people in low-income households (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.1/ 10
Most deprivedLeast deprived
Its 36 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households2.0
  • Living environment2.4
  • Income3.5
  • Children in low-income families3.6
  • Employment4.1
  • Crime4.3
  • Barriers to housing and services4.3
  • Health and disability4.5
  • Education and skills7.1
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£68,764
Before tax, all sources
England
£55,856
Above the national average
Higher than
82%
Of neighbourhoods in England and Wales
Work

Who is in work

59.5% of adults in W12 are in work, broadly in line with the England average of 55.7%. 9.5% are retired and 11.6% are full-time students.

W12England
Employee, full-time38.5%34.3%
Employee, part-time9.3%11.9%
Self-employed11.6%9.5%
Unemployed4.8%2.9%
Full-time student11.6%7.9%
Retired9.5%21.5%
Looking after home or family5.1%4.8%
Long-term sick or disabled4.6%4.1%
Other4.9%3.1%
Occupations

Social grade

39.6% of adults in W12 work in managerial or professional jobs, above the England average of 33.2%.

W12England
Higher managerial & professional17.8%13.2%
Lower managerial & professional21.7%19.9%
Intermediate8.2%11.4%
Small employers & self-employed9.8%10.6%
Lower supervisory & technical4%5.3%
Semi-routine8.1%11.3%
Routine8.7%12%
Never worked & long-term unemployed10.6%8.5%
Full-time students11%7.7%
Education

Highest qualification

52.6% of adults in W12 hold a degree or equivalent, well above the England average of 33.9%. 14.3% have no qualifications.

W12England
Degree level or above52.6%33.9%
A level or equivalent12.9%16.9%
GCSE grade 4/C or above8.3%13.3%
Below GCSE grade 4/C6.1%9.7%
Apprenticeship2.6%5.3%
Other qualifications3.2%2.8%
No qualifications14.3%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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