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Postcode · London

Affluence in W12 9AU

How W12 9AU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Askew
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,758 (2024)
Deprivation

How well off W12 9AU is

On the English Indices of Deprivation 2025, the W12 9AU area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is children in low-income families (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Income2.0
  • Crime2.0
  • Living environment2.0
  • Employment3.0
  • Health and disability3.0
  • Barriers to housing and services4.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£67,295
Before tax, all sources
England
£55,856
Above the national average
Higher than
80%
Of neighbourhoods in England and Wales
Work

Who is in work

59% of adults in the W12 9AU area are in work, broadly in line with the England average of 55.7%. 7.5% are retired and 11.7% are full-time students.

W12 9AUEngland
Employee, full-time35.5%34.3%
Employee, part-time10.7%11.9%
Self-employed12.8%9.5%
Unemployed5.7%2.9%
Full-time student11.7%7.9%
Retired7.5%21.5%
Looking after home or family5.1%4.8%
Long-term sick or disabled5.9%4.1%
Other5.1%3.1%
Occupations

Social grade

33.8% of adults in the W12 9AU area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

W12 9AUEngland
Higher managerial & professional13.4%13.2%
Lower managerial & professional20.4%19.9%
Intermediate7.7%11.4%
Small employers & self-employed11%10.6%
Lower supervisory & technical5.4%5.3%
Semi-routine9.4%11.3%
Routine10.1%12%
Never worked & long-term unemployed11.5%8.5%
Full-time students11%7.7%
Education

Highest qualification

46.8% of adults in the W12 9AU area hold a degree or equivalent, above the England average of 33.9%. 15.9% have no qualifications.

W12 9AUEngland
Degree level or above46.8%33.9%
A level or equivalent12.4%16.9%
GCSE grade 4/C or above9.2%13.3%
Below GCSE grade 4/C7.9%9.7%
Apprenticeship4.8%5.3%
Other qualifications3%2.8%
No qualifications15.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 9AU (Askew) (about 1,758 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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