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Postcode sector · London

Affluence in W12 9

How W12 9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Hammersmith and Fulham
Region
London
Population
21,014 (2024)
Deprivation

How well off W12 9 is

On the English Indices of Deprivation 2025, W12 9 scores 5.2 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.8 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.2/ 10
Most deprivedLeast deprived
Its 12 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.8
  • Older people in low-income households2.8
  • Income4.2
  • Children in low-income families4.8
  • Employment4.8
  • Crime5.0
  • Barriers to housing and services5.0
  • Health and disability5.5
  • Education and skills8.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£73,202
Before tax, all sources
England
£55,856
Above the national average
Higher than
88%
Of neighbourhoods in England and Wales
Work

Who is in work

63.2% of adults in W12 9 are in work, above the England average of 55.7%. 10.3% are retired and 9.3% are full-time students.

W12 9England
Employee, full-time40.6%34.3%
Employee, part-time9.2%11.9%
Self-employed13.3%9.5%
Unemployed4.5%2.9%
Full-time student9.3%7.9%
Retired10.3%21.5%
Looking after home or family4.7%4.8%
Long-term sick or disabled4.4%4.1%
Other3.7%3.1%
Occupations

Social grade

45.8% of adults in W12 9 work in managerial or professional jobs, above the England average of 33.2%.

W12 9England
Higher managerial & professional21.1%13.2%
Lower managerial & professional24.7%19.9%
Intermediate8%11.4%
Small employers & self-employed10.5%10.6%
Lower supervisory & technical3.5%5.3%
Semi-routine7.1%11.3%
Routine7.3%12%
Never worked & long-term unemployed9.1%8.5%
Full-time students8.8%7.7%
Education

Highest qualification

56.8% of adults in W12 9 hold a degree or equivalent, well above the England average of 33.9%. 11.8% have no qualifications.

W12 9England
Degree level or above56.8%33.9%
A level or equivalent12.6%16.9%
GCSE grade 4/C or above7.7%13.3%
Below GCSE grade 4/C5.2%9.7%
Apprenticeship2.7%5.3%
Other qualifications3.1%2.8%
No qualifications11.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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