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Postcode · London

Affluence in W12 8PL

How W12 8PL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush South
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,621 (2024)
Deprivation

How well off W12 8PL is

On the English Indices of Deprivation 2025, the W12 8PL area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is crime (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Crime1.0
  • Older people in low-income households1.0
  • Income2.0
  • Employment2.0
  • Living environment2.0
  • Children in low-income families2.0
  • Health and disability3.0
  • Barriers to housing and services5.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£72,755
Before tax, all sources
England
£55,856
Above the national average
Higher than
87%
Of neighbourhoods in England and Wales
Work

Who is in work

53.6% of adults in the W12 8PL area are in work, broadly in line with the England average of 55.7%. 11.2% are retired and 10.5% are full-time students.

W12 8PLEngland
Employee, full-time34.4%34.3%
Employee, part-time10.1%11.9%
Self-employed9.1%9.5%
Unemployed6.4%2.9%
Full-time student10.5%7.9%
Retired11.2%21.5%
Looking after home or family6.5%4.8%
Long-term sick or disabled6.5%4.1%
Other5.2%3.1%
Occupations

Social grade

31% of adults in the W12 8PL area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

W12 8PLEngland
Higher managerial & professional13.5%13.2%
Lower managerial & professional17.5%19.9%
Intermediate7.1%11.4%
Small employers & self-employed8.6%10.6%
Lower supervisory & technical5.6%5.3%
Semi-routine12.3%11.3%
Routine11.9%12%
Never worked & long-term unemployed13.8%8.5%
Full-time students9.8%7.7%
Education

Highest qualification

45.7% of adults in the W12 8PL area hold a degree or equivalent, above the England average of 33.9%. 20.7% have no qualifications.

W12 8PLEngland
Degree level or above45.7%33.9%
A level or equivalent12.5%16.9%
GCSE grade 4/C or above8.4%13.3%
Below GCSE grade 4/C6.4%9.7%
Apprenticeship2.6%5.3%
Other qualifications3.7%2.8%
No qualifications20.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8PL (Shepherd's Bush South) (about 1,621 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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