Affluence in W12 8NJ
How W12 8NJ ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Shepherd's Bush West
- Council
- Hammersmith and Fulham
- Region
- London
- Neighbourhood population
- 1,864 (2024)
How well off W12 8NJ is
On the English Indices of Deprivation 2025, the W12 8NJ area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Living environment1.0
- Older people in low-income households1.0
- Children in low-income families2.0
- Income3.0
- Crime3.0
- Employment5.0
- Health and disability5.0
- Barriers to housing and services5.0
- Education and skills7.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
68.1% of adults in the W12 8NJ area are in work, above the England average of 55.7%. 6.6% are retired and 7.6% are full-time students.
Social grade
45.1% of adults in the W12 8NJ area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
55.2% of adults in the W12 8NJ area hold a degree or equivalent, well above the England average of 33.9%. 14.8% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8NJ (Shepherd's Bush West) (about 1,864 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.