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Postcode · London

Affluence in W12 8JD

How W12 8JD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush West
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,864 (2024)
Deprivation

How well off W12 8JD is

On the English Indices of Deprivation 2025, the W12 8JD area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Older people in low-income households1.0
  • Children in low-income families2.0
  • Income3.0
  • Crime3.0
  • Employment5.0
  • Health and disability5.0
  • Barriers to housing and services5.0
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£63,521
Before tax, all sources
England
£55,856
Above the national average
Higher than
74%
Of neighbourhoods in England and Wales
Work

Who is in work

68.1% of adults in the W12 8JD area are in work, above the England average of 55.7%. 6.6% are retired and 7.6% are full-time students.

W12 8JDEngland
Employee, full-time48.7%34.3%
Employee, part-time7.9%11.9%
Self-employed11.6%9.5%
Unemployed4.8%2.9%
Full-time student7.6%7.9%
Retired6.6%21.5%
Looking after home or family3.9%4.8%
Long-term sick or disabled4.4%4.1%
Other4.5%3.1%
Occupations

Social grade

45.1% of adults in the W12 8JD area work in managerial or professional jobs, above the England average of 33.2%.

W12 8JDEngland
Higher managerial & professional20.7%13.2%
Lower managerial & professional24.4%19.9%
Intermediate8.8%11.4%
Small employers & self-employed10.1%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine7.7%11.3%
Routine8.2%12%
Never worked & long-term unemployed8.4%8.5%
Full-time students7%7.7%
Education

Highest qualification

55.2% of adults in the W12 8JD area hold a degree or equivalent, well above the England average of 33.9%. 14.8% have no qualifications.

W12 8JDEngland
Degree level or above55.2%33.9%
A level or equivalent12.2%16.9%
GCSE grade 4/C or above6.8%13.3%
Below GCSE grade 4/C4.7%9.7%
Apprenticeship2.7%5.3%
Other qualifications3.6%2.8%
No qualifications14.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8JD (Shepherd's Bush West) (about 1,864 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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