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Affluence in W12 8HG

How W12 8HG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush West
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,568 (2024)
Deprivation

How well off W12 8HG is

On the English Indices of Deprivation 2025, the W12 8HG area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is older people in low-income households (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.0
  • Crime2.0
  • Living environment2.0
  • Income3.0
  • Health and disability3.0
  • Children in low-income families3.0
  • Employment4.0
  • Barriers to housing and services5.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£63,521
Before tax, all sources
England
£55,856
Above the national average
Higher than
74%
Of neighbourhoods in England and Wales
Work

Who is in work

58.9% of adults in the W12 8HG area are in work, broadly in line with the England average of 55.7%. 10.5% are retired and 8.5% are full-time students.

W12 8HGEngland
Employee, full-time38.8%34.3%
Employee, part-time9.6%11.9%
Self-employed10.5%9.5%
Unemployed5.9%2.9%
Full-time student8.5%7.9%
Retired10.5%21.5%
Looking after home or family5.2%4.8%
Long-term sick or disabled5.3%4.1%
Other5.8%3.1%
Occupations

Social grade

38.4% of adults in the W12 8HG area work in managerial or professional jobs, above the England average of 33.2%.

W12 8HGEngland
Higher managerial & professional18.2%13.2%
Lower managerial & professional20.2%19.9%
Intermediate10%11.4%
Small employers & self-employed8.9%10.6%
Lower supervisory & technical4.8%5.3%
Semi-routine8.1%11.3%
Routine9.3%12%
Never worked & long-term unemployed12.7%8.5%
Full-time students7.9%7.7%
Education

Highest qualification

50.3% of adults in the W12 8HG area hold a degree or equivalent, well above the England average of 33.9%. 15.6% have no qualifications.

W12 8HGEngland
Degree level or above50.3%33.9%
A level or equivalent14.2%16.9%
GCSE grade 4/C or above8.2%13.3%
Below GCSE grade 4/C7.4%9.7%
Apprenticeship1.7%5.3%
Other qualifications2.6%2.8%
No qualifications15.6%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8HG (Shepherd's Bush West) (about 1,568 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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