Affluence in W12 8DG
How W12 8DG ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Shepherd's Bush West
- Council
- Hammersmith and Fulham
- Region
- London
- Neighbourhood population
- 1,490 (2024)
W12 8DGLondon
How well off W12 8DG is
On the English Indices of Deprivation 2025, the W12 8DG area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is crime (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Crime1.0
- Living environment1.0
- Older people in low-income households1.0
- Children in low-income families3.0
- Income4.0
- Employment4.0
- Health and disability4.0
- Barriers to housing and services5.0
- Education and skills8.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
69.5% of adults in the W12 8DG area are in work, above the England average of 55.7%. 4.9% are retired and 10.2% are full-time students.
Social grade
45.9% of adults in the W12 8DG area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
60.8% of adults in the W12 8DG area hold a degree or equivalent, well above the England average of 33.9%. 12.3% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8DG (Shepherd's Bush West) (about 1,490 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.