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Postcode · London

Affluence in W12 8AR

How W12 8AR ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush North
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
2,353 (2024)
Deprivation

How well off W12 8AR is

On the English Indices of Deprivation 2025, the W12 8AR area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is crime (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Crime1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Living environment2.0
  • Income3.0
  • Employment3.0
  • Health and disability4.0
  • Barriers to housing and services4.0
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£65,802
Before tax, all sources
England
£55,856
Above the national average
Higher than
78%
Of neighbourhoods in England and Wales
Work

Who is in work

60.9% of adults in the W12 8AR area are in work, broadly in line with the England average of 55.7%. 6.9% are retired and 12.3% are full-time students.

W12 8AREngland
Employee, full-time38.3%34.3%
Employee, part-time9.6%11.9%
Self-employed12.9%9.5%
Unemployed5.4%2.9%
Full-time student12.3%7.9%
Retired6.9%21.5%
Looking after home or family4.9%4.8%
Long-term sick or disabled4.9%4.1%
Other4.8%3.1%
Occupations

Social grade

39.5% of adults in the W12 8AR area work in managerial or professional jobs, above the England average of 33.2%.

W12 8AREngland
Higher managerial & professional17.5%13.2%
Lower managerial & professional22%19.9%
Intermediate6.9%11.4%
Small employers & self-employed10.7%10.6%
Lower supervisory & technical4.5%5.3%
Semi-routine8.5%11.3%
Routine8.7%12%
Never worked & long-term unemployed9.6%8.5%
Full-time students11.7%7.7%
Education

Highest qualification

55.8% of adults in the W12 8AR area hold a degree or equivalent, well above the England average of 33.9%. 11.3% have no qualifications.

W12 8AREngland
Degree level or above55.8%33.9%
A level or equivalent13.1%16.9%
GCSE grade 4/C or above8.2%13.3%
Below GCSE grade 4/C5.3%9.7%
Apprenticeship2.7%5.3%
Other qualifications3.6%2.8%
No qualifications11.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 8AR (Shepherd's Bush North) (about 2,353 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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