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Postcode · London

Affluence in W12 7QX

How W12 7QX ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
White City
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,603 (2024)
Deprivation

How well off W12 7QX is

On the English Indices of Deprivation 2025, the W12 7QX area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Employment2.0
  • Barriers to housing and services2.0
  • Education and skills3.0
  • Crime3.0
  • Living environment3.0
  • Health and disability4.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£58,980
Before tax, all sources
England
£55,856
Above the national average
Higher than
65%
Of neighbourhoods in England and Wales
Work

Who is in work

48.5% of adults in the W12 7QX area are in work, below the England average of 55.7%. 9.3% are retired and 16.4% are full-time students.

W12 7QXEngland
Employee, full-time27.2%34.3%
Employee, part-time13.9%11.9%
Self-employed7.3%9.5%
Unemployed5.5%2.9%
Full-time student16.4%7.9%
Retired9.3%21.5%
Looking after home or family9%4.8%
Long-term sick or disabled5.5%4.1%
Other5.8%3.1%
Occupations

Social grade

20.5% of adults in the W12 7QX area work in managerial or professional jobs, well below the England average of 33.2%.

W12 7QXEngland
Higher managerial & professional6.9%13.2%
Lower managerial & professional13.6%19.9%
Intermediate10.2%11.4%
Small employers & self-employed8%10.6%
Lower supervisory & technical3.9%5.3%
Semi-routine12%11.3%
Routine14.8%12%
Never worked & long-term unemployed14.6%8.5%
Full-time students15.9%7.7%
Education

Highest qualification

33.4% of adults in the W12 7QX area hold a degree or equivalent, broadly in line with the England average of 33.9%. 21.9% have no qualifications.

W12 7QXEngland
Degree level or above33.4%33.9%
A level or equivalent14.3%16.9%
GCSE grade 4/C or above13.1%13.3%
Below GCSE grade 4/C10.2%9.7%
Apprenticeship3.7%5.3%
Other qualifications3.4%2.8%
No qualifications21.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 7QX (White City) (about 1,603 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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