Housing in W12 7PD
What the homes in W12 7PD are, who owns them, how many people share them and what they rent for.
- Neighbourhood
- White City
- Council
- Hammersmith and Fulham
- Region
- London
- Neighbourhood population
- 1,603 (2024)
W12 7PDLondon
What homes look like here
The most common homes here are purpose-built flats (96.6%). Flats make up 98.1%, more than double the 22.2% across England.
Owning vs renting
15.4% of households in the W12 7PD area own their home, less than half the England average of 61.3%. Private renting makes up 15% of households, below the England figure of 20.5%. 6.7% own outright and 8.6% with a mortgage.
- Owned15.4%61.3%
- Shared ownership0.2%1%
- Private rented15%20.5%
- Social rented68%17.1%
- Lives rent free1.5%0.1%
By mortgage and landlord type
How many people live in each home
The average home here has 2.9 people living in it. 21.8% of households are one person living alone, against 30.1% across England.
Who lives together
The most common household is a couple with dependent children (18.9%). 37.5% of households include dependent children.
Private rents in Hammersmith and Fulham
Average monthly rent for a new or renewed tenancy in Hammersmith and Fulham (August 2026, +3.3% on a year earlier). ONS publishes rent figures at council level rather than by neighbourhood.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 7PD (White City) (about 1,603 residents).
Source: Census 2021, Office for National Statistics. Population: ONS mid-year estimates. Open Government Licence v3.0. Rents: ONS Price Index of Private Rents.