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Affluence in W12 7JL

How W12 7JL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush North
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,898 (2024)
Deprivation

How well off W12 7JL is

On the English Indices of Deprivation 2025, the W12 7JL area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is older people in low-income households (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households2.0
  • Living environment3.0
  • Children in low-income families3.0
  • Income4.0
  • Employment5.0
  • Health and disability5.0
  • Barriers to housing and services6.0
  • Education and skills9.0
  • Crime10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£65,802
Before tax, all sources
England
£55,856
Above the national average
Higher than
78%
Of neighbourhoods in England and Wales
Work

Who is in work

65.3% of adults in the W12 7JL area are in work, above the England average of 55.7%. 6.1% are retired and 11.6% are full-time students.

W12 7JLEngland
Employee, full-time43.8%34.3%
Employee, part-time7.4%11.9%
Self-employed14.1%9.5%
Unemployed3.7%2.9%
Full-time student11.6%7.9%
Retired6.1%21.5%
Looking after home or family5.4%4.8%
Long-term sick or disabled2.6%4.1%
Other5.1%3.1%
Occupations

Social grade

44% of adults in the W12 7JL area work in managerial or professional jobs, above the England average of 33.2%.

W12 7JLEngland
Higher managerial & professional22.2%13.2%
Lower managerial & professional21.8%19.9%
Intermediate8.2%11.4%
Small employers & self-employed10.6%10.6%
Lower supervisory & technical3%5.3%
Semi-routine7.3%11.3%
Routine8%12%
Never worked & long-term unemployed8.2%8.5%
Full-time students10.7%7.7%
Education

Highest qualification

58.6% of adults in the W12 7JL area hold a degree or equivalent, well above the England average of 33.9%. 10.1% have no qualifications.

W12 7JLEngland
Degree level or above58.6%33.9%
A level or equivalent12.7%16.9%
GCSE grade 4/C or above7.9%13.3%
Below GCSE grade 4/C5.7%9.7%
Apprenticeship2.1%5.3%
Other qualifications2.8%2.8%
No qualifications10.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 7JL (Shepherd's Bush North) (about 1,898 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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