Housing in W12 7BZ
What the homes in W12 7BZ are, who owns them, how many people share them and what they rent for.
- Neighbourhood
- White City
- Council
- Hammersmith and Fulham
- Region
- London
- Neighbourhood population
- 2,112 (2024)
W12 7BZLondon
What homes look like here
The most common homes here are purpose-built flats (55.3%). Flats make up 61%, more than double the 22.2% across England.
Owning vs renting
26.4% of households in the W12 7BZ area own their home, less than half the England average of 61.3%. Private renting makes up 21.3% of households, broadly in line with the England figure of 20.5%. 10.9% own outright and 15.5% with a mortgage.
- Owned26.4%61.3%
- Shared ownership6.3%1%
- Private rented21.3%20.5%
- Social rented45.4%17.1%
- Lives rent free0.6%0.1%
By mortgage and landlord type
How many people live in each home
The average home here has 2.5 people living in it. 30.9% of households are one person living alone, against 30.1% across England.
Who lives together
The most common household is one person living alone aged under 66 (24%). 27.5% of households include dependent children.
Private rents in Hammersmith and Fulham
Average monthly rent for a new or renewed tenancy in Hammersmith and Fulham (August 2026, +3.3% on a year earlier). ONS publishes rent figures at council level rather than by neighbourhood.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W12 7BZ (White City) (about 2,112 residents).
Source: Census 2021, Office for National Statistics. Population: ONS mid-year estimates. Open Government Licence v3.0. Rents: ONS Price Index of Private Rents.