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Postcode sector · London

Affluence in W10 4

How W10 4 ranks on deprivation and income, and the work and qualifications behind it.

Council
Westminster
Region
London
Population
23,016 (2024)
Deprivation

How well off W10 4 is

On the English Indices of Deprivation 2025, W10 4 scores 2.8 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.5 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.8/ 10
Most deprivedLeast deprived
Its 11 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.5
  • Older people in low-income households1.7
  • Children in low-income families2.5
  • Income2.5
  • Living environment2.6
  • Crime2.9
  • Employment3.1
  • Health and disability4.3
  • Education and skills5.8
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£62,364
Before tax, all sources
England
£55,856
Above the national average
Higher than
72%
Of neighbourhoods in England and Wales
Work

Who is in work

55% of adults in W10 4 are in work, broadly in line with the England average of 55.7%. 10.2% are retired and 12% are full-time students.

W10 4England
Employee, full-time33.2%34.3%
Employee, part-time10.4%11.9%
Self-employed11.4%9.5%
Unemployed5.4%2.9%
Full-time student12%7.9%
Retired10.2%21.5%
Looking after home or family6%4.8%
Long-term sick or disabled6.2%4.1%
Other5.2%3.1%
Occupations

Social grade

33.9% of adults in W10 4 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

W10 4England
Higher managerial & professional15.1%13.2%
Lower managerial & professional18.8%19.9%
Intermediate8.3%11.4%
Small employers & self-employed10.2%10.6%
Lower supervisory & technical3.8%5.3%
Semi-routine9.5%11.3%
Routine9.4%12%
Never worked & long-term unemployed13.7%8.5%
Full-time students11.2%7.7%
Education

Highest qualification

46.9% of adults in W10 4 hold a degree or equivalent, above the England average of 33.9%. 17.2% have no qualifications.

W10 4England
Degree level or above46.9%33.9%
A level or equivalent13.6%16.9%
GCSE grade 4/C or above9.6%13.3%
Below GCSE grade 4/C7%9.7%
Apprenticeship2.5%5.3%
Other qualifications3.3%2.8%
No qualifications17.2%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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