Postcode district · London

SW10 area guide

Who lives in SW10, what homes sell for, and how it compares on crime, schools and transport.

Council: Kensington and Chelsea
Region: London
Population: 24,271 (2024)

SW10Postcode district · London

At a glance

What SW10 is like

The SW10 postcode district in Kensington and Chelsea covers 468 live postcodes and is home to about 24,271 people in 10,906 households. 36.5% of households own their home, 39% rent privately and 23% are in social housing. The largest age group is 25–29, and 56.5% of adults are in work. On deprivation, it sits near the middle of the scale for England. Higher-harm crime is broadly in line with the England and Wales average. Homes in SW10 sold for a median of £880,000 over the year to August 2026.

Scores

How SW10 compares

Headline figures for SW10, set against England as a whole.

AffluenceMore

5.5/ 10

Around the middle. Scored from 1 (most deprived in England) to 10 (least deprived).

CrimeMore

7/ 10

Around the middle: 32.0 higher-harm crimes per 1,000 people a year vs 31.1 nationally.

House pricesMore

£880,000

Median over 159 sales in SW10, −20.7% on the year before.

TransportMore

10.0/ 10

Excellent: 15 stations within a mile, 42 bus stops within 800m.

SchoolsMore

100%

Rated good or better across 5 inspected schools in SW10.

Household incomeMore

£78,630

Average annual income before tax, higher than 92% of neighbourhoods in England and Wales.

What stands out

Worth knowing before you invest

Where SW10 differs most from the national average.

01
A big private rental marketPositive
39% of households rent privately, against 20.5% across England. Tenant demand is established here.
02
A student area
12.6% of adults are full-time students, against 7.9% across England. Expect HMO demand and term-time turnover.
03
A young populationPositive
27.4% of residents are aged 20 to 34 (the peak renting age), against 19.6% across England.
04
Prices fallingLook closer
The median sale price in SW10 is down 20.7% on the year before.
05
Well connectedPositive
15 stations within a mile and 42 bus stops within a ten-minute walk.

Questions

SW10 FAQs

Is SW10 a good place to live?

Deprivation, crime, schools and transport at a glance.

It scores 5.5 out of 10 on the English Indices of Deprivation 2025, where 10 is the least deprived in England. Higher-harm crime runs at 32.0 per 1,000 people a year, band 7 of 10 nationally. 100% of the inspected schools nearby are rated good or better. Transport connectivity scores 10.0 out of 10 (excellent).

How much does a house cost in SW10?

The median sale price over the last year was £880,000.

Homes in SW10 sold for a median of £880,000 across 159 sales in the year to August 2026, −20.7% on the year before. Prices come from HM Land Registry’s record of every residential sale.

Is SW10 safe?

How recorded crime here compares with the national average.

Higher-harm crime (violence, robbery, burglary, vehicle crime and weapons offences) runs at 32.0 offences per 1,000 people a year around SW10, broadly in line with the 31.1 average across England and Wales, band 7 of 10.

Who lives in SW10?

Age, home ownership and housing from the census.

The largest age group is 25–29, at 9.5% of residents. 36.5% of households own their home. The most common property type is purpose-built flat (58%).

Which council covers SW10?

The local authority for SW10 is Kensington and Chelsea.

SW10 comes under Kensington and Chelsea in London. Council tax, planning applications and bin collections are handled there.

How well connected is SW10?

Connectivity scores 10.0 out of 10.

There are 42 bus stops within 800m and 15 stations and tram stops within a mile, scoring 10.0 out of 10 (excellent). The nearest station is West Brompton Underground Station, 0.6 miles away.

Sources: Census 2021 (ONS); ONS mid-year population estimates; police recorded crime; the English, Welsh and Scottish indices of deprivation; ONS small area income estimates; ONS private rents; DfE, Welsh and Scottish school registers and Ofsted; DfT NaPTAN; ORR estimates of station usage; HM Land Registry Price Paid Data. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right.

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