Postcode district · London

SW10 area guide

Who lives in SW10, what homes sell for, and how it compares on crime, schools and transport.

Council: Kensington and Chelsea
Region: London
Population: 24,271 (2024)

SW10Postcode district · London

At a glance

What SW10 is like

The SW10 postcode district in Kensington and Chelsea covers 468 live postcodes and is home to about 24,271 people across 16 census neighbourhoods. 36.5% of households own their home, 39% rent privately and 23% are in social housing. The biggest age group is 25–29, and 56.5% of adults are in work. On deprivation it sits close to the middle of the range for England. Higher-harm crime is around the national middle. Homes in SW10 sold for a median of £880,000 over the year to August 2026.

Scores

How SW10 compares

Each figure is set against England as a whole. Follow a score for the detail behind it.

AffluenceMore

5.5/ 10

Around the middle — decile 1 is the most deprived tenth of England, 10 the least.

CrimeMore

7/ 10

Around the middle — 32.0 higher-harm crimes per 1,000 people a year vs 31.1 nationally.

House pricesMore

£880,000

Median over 159 sales in SW10, −20.7% on the year before.

TransportMore

10.0/ 10

Excellent — 15 stations within a mile, 42 bus stops within 800m.

SchoolsMore

100%

of 5 rated schools in SW10 are good or better.

Household incomeMore

£78,630

Average a year, before tax — higher than 92% of neighbourhoods in England and Wales.

What stands out

Worth knowing before you invest

Only flagged where this area is materially different from the national picture.

01
A big private rental marketPositive
39% of households rent privately, against 20.5% across England. Tenant demand is established here.
02
A student area
12.6% of adults are full-time students, against 7.9% across England. Expect HMO demand and term-time turnover.
03
A young populationPositive
27.4% of residents are 20 to 34 — the age group that rents most — against 19.6% across England.
04
Prices fallingLook closer
The median sale price in SW10 is down 20.7% on the year before.
05
Well connectedPositive
15 stations within a mile and 42 bus stops within a ten-minute walk.

Questions

SW10 FAQs

Is SW10 a good place to live?

Deprivation, crime, schools and transport at a glance.

On the English Indices of Deprivation 2025 it averages decile 5.5 of 10, where 10 is the least deprived tenth of England. Higher-harm crime runs at 32.0 per 1,000 people a year, band 7 of 10 nationally. 100% of the inspected schools nearby are rated good or better. Transport connectivity scores 10.0 out of 10 (excellent).

How much does a house cost in SW10?

The median sale price over the last year was £880,000.

Homes in SW10 sold for a median of £880,000 across 159 sales in the year to August 2026, −20.7% on the year before. Prices come from HM Land Registry's record of every residential sale.

Is SW10 safe?

How crime here compares with the rest of the country.

Higher-harm crime — violence, robbery, burglary, vehicle crime and weapons offences — runs at 32.0 offences per 1,000 people a year around SW10, broadly in line with the 31.1 average across England and Wales, band 7 of 10.

Who lives in SW10?

Age, home ownership and housing from the census.

The biggest age group is 25–29, at 9.5% of residents. 36.5% of households own their home. The most common home is purpose-built flat (58%).

Which council covers SW10?

SW10 is in Kensington and Chelsea.

SW10 is in Kensington and Chelsea, in London. Council tax, planning applications and bin collections are handled there.

How well connected is SW10?

Connectivity scores 10.0 out of 10.

There are 42 bus stops within 800m and 15 stations and tram stops within a mile, scoring 10.0 out of 10 (excellent). The nearest station is West Brompton Underground Station, 0.6 miles away.

Sources: Census 2021 (ONS); ONS mid-year population estimates; police recorded crime; the English, Welsh and Scottish indices of deprivation; ONS small area income estimates; ONS private rents; DfE, Welsh and Scottish school registers and Ofsted; DfT NaPTAN; ORR estimates of station usage; HM Land Registry Price Paid Data. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right.

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