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Postcode district · London

Affluence in SW10

How SW10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Kensington and Chelsea
Region
London
Population
24,271 (2024)
Deprivation

How well off SW10 is

On the English Indices of Deprivation 2025, SW10 averages decile 5.5 of 10 — close to the middle of the range for England. Its weakest domain is living environment (decile 1.3). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
5.5/ 10
Most deprivedLeast deprived
Its 16 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment1.3
  • Older people in low-income households3.8
  • Crime4.9
  • Barriers to housing and services5.1
  • Income6.2
  • Employment6.4
  • Children in low-income families6.4
  • Health and disability7.1
  • Education and skills8.2
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£78,630
Before tax, all sources
England
£55,856
Above the national average
Percentile
92
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; SW10 is broadly in line with that, at 56.5%. 12.3% are retired and 12.6% are full-time students.

SW10England
Employee, full-time35.4%34.3%
Employee, part-time6.5%11.9%
Self-employed14.7%9.5%
Unemployed3.6%2.9%
Full-time student12.6%7.9%
Retired12.3%21.5%
Looking after home or family7.1%4.8%
Long-term sick or disabled3.7%4.1%
Other4.3%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; SW10 is well above that, at 48.7%.

SW10England
Higher managerial & professional27.7%13.2%
Lower managerial & professional21%19.9%
Intermediate5.7%11.4%
Small employers & self-employed11.5%10.6%
Lower supervisory & technical1.9%5.3%
Semi-routine6%11.3%
Routine4.9%12%
Never worked & long-term unemployed9.4%8.5%
Full-time students11.7%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; SW10 is well above that, at 60.9%. 10% have no qualifications.

SW10England
Degree level or above60.9%33.9%
A level or equivalent13.5%16.9%
GCSE grade 4/C or above7.2%13.3%
Below GCSE grade 4/C3.7%9.7%
Apprenticeship1.7%5.3%
Other qualifications3.1%2.8%
No qualifications10%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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