Affluence in SW10
How SW10 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Kensington and Chelsea
- Region
- London
- Population
- 24,271 (2024)
How well off SW10 is
On the English Indices of Deprivation 2025, SW10 scores 5.5 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (1.3 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Living environment1.3
- Older people in low-income households3.8
- Crime4.9
- Barriers to housing and services5.1
- Income6.2
- Employment6.4
- Children in low-income families6.4
- Health and disability7.1
- Education and skills8.2
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
56.5% of adults in SW10 are in work, broadly in line with the England average of 55.7%. 12.3% are retired and 12.6% are full-time students.
Social grade
48.7% of adults in SW10 work in managerial or professional jobs, well above the England average of 33.2%.
Highest qualification
60.9% of adults in SW10 hold a degree or equivalent, well above the England average of 33.9%. 10% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.