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Postcode sector · London

Affluence in SW10 9

How SW10 9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Kensington and Chelsea
Region
London
Population
15,337 (2024)
Deprivation

How well off SW10 9 is

On the English Indices of Deprivation 2025, SW10 9 averages decile 6.8 of 10 — more affluent than most of England. Its weakest domain is living environment (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.8/ 10
Most deprivedLeast deprived
Its 10 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment1.0
  • Older people in low-income households4.9
  • Crime5.6
  • Barriers to housing and services6.2
  • Income8.2
  • Children in low-income families8.4
  • Employment8.5
  • Health and disability8.5
  • Education and skills9.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£86,084
Before tax, all sources
England
£55,856
Above the national average
Percentile
96
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; SW10 9 is broadly in line with that, at 58.7%. 11.6% are retired and 13.6% are full-time students.

SW10 9England
Employee, full-time37.8%34.3%
Employee, part-time5.5%11.9%
Self-employed15.5%9.5%
Unemployed2.9%2.9%
Full-time student13.6%7.9%
Retired11.6%21.5%
Looking after home or family7.1%4.8%
Long-term sick or disabled2.4%4.1%
Other3.7%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; SW10 9 is well above that, at 52.9%.

SW10 9England
Higher managerial & professional31.3%13.2%
Lower managerial & professional21.5%19.9%
Intermediate5%11.4%
Small employers & self-employed11.7%10.6%
Lower supervisory & technical1.4%5.3%
Semi-routine4.9%11.3%
Routine3.8%12%
Never worked & long-term unemployed7.6%8.5%
Full-time students12.7%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; SW10 9 is well above that, at 64.9%. 8% have no qualifications.

SW10 9England
Degree level or above64.9%33.9%
A level or equivalent13.5%16.9%
GCSE grade 4/C or above6.2%13.3%
Below GCSE grade 4/C2.8%9.7%
Apprenticeship1.4%5.3%
Other qualifications3.2%2.8%
No qualifications8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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