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Affluence in SW10 0DD

How SW10 0DD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Sands End & Chelsea Harbour
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
2,540 (2024)
Deprivation

How well off SW10 0DD is

On the English Indices of Deprivation 2025, the SW10 0DD area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment3.0
  • Older people in low-income households4.0
  • Children in low-income families5.0
  • Income6.0
  • Health and disability6.0
  • Crime6.0
  • Employment7.0
  • Barriers to housing and services7.0
  • Education and skills9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£74,262
Before tax, all sources
England
£55,856
Above the national average
Higher than
89%
Of neighbourhoods in England and Wales
Work

Who is in work

62% of adults in the SW10 0DD area are in work, broadly in line with the England average of 55.7%. 6.8% are retired and 13.1% are full-time students.

SW10 0DDEngland
Employee, full-time41.2%34.3%
Employee, part-time6.9%11.9%
Self-employed13.9%9.5%
Unemployed4.9%2.9%
Full-time student13.1%7.9%
Retired6.8%21.5%
Looking after home or family7%4.8%
Long-term sick or disabled2.5%4.1%
Other3.6%3.1%
Occupations

Social grade

50.7% of adults in the SW10 0DD area work in managerial or professional jobs, well above the England average of 33.2%.

SW10 0DDEngland
Higher managerial & professional29.5%13.2%
Lower managerial & professional21.2%19.9%
Intermediate7.7%11.4%
Small employers & self-employed9.8%10.6%
Lower supervisory & technical2%5.3%
Semi-routine4.6%11.3%
Routine4.4%12%
Never worked & long-term unemployed8.3%8.5%
Full-time students12.5%7.7%
Education

Highest qualification

62.3% of adults in the SW10 0DD area hold a degree or equivalent, well above the England average of 33.9%. 7.8% have no qualifications.

SW10 0DDEngland
Degree level or above62.3%33.9%
A level or equivalent15.1%16.9%
GCSE grade 4/C or above6.9%13.3%
Below GCSE grade 4/C4.1%9.7%
Apprenticeship1.3%5.3%
Other qualifications2.5%2.8%
No qualifications7.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around SW10 0DD (Sands End & Chelsea Harbour) (about 2,540 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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