Affluence in SO45
How SO45 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- New Forest
- Region
- South East
- Population
- 36,379 (2024)
How well off SO45 is
On the English Indices of Deprivation 2025, SO45 scores 6.4 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services4.2
- Education and skills5.3
- Crime6.0
- Employment6.1
- Children in low-income families6.4
- Income6.5
- Health and disability6.8
- Older people in low-income households7.2
- Living environment8.6
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
52.6% of adults in SO45 are in work, broadly in line with the England average of 55.7%. 32% are retired and 4% are full-time students.
Social grade
31.8% of adults in SO45 work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
26.3% of adults in SO45 hold a degree or equivalent, below the England average of 33.9%. 17.4% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.