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Postcode sector · London

Affluence in NW10 1

How NW10 1 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
16,414 (2024)
Deprivation

How well off NW10 1 is

On the English Indices of Deprivation 2025, NW10 1 scores 2.4 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.4/ 10
Most deprivedLeast deprived
Its 9 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Children in low-income families1.7
  • Income1.8
  • Older people in low-income households2.2
  • Employment2.8
  • Living environment2.8
  • Crime3.6
  • Education and skills3.8
  • Health and disability5.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£58,572
Before tax, all sources
England
£55,856
Above the national average
Higher than
63%
Of neighbourhoods in England and Wales
Work

Who is in work

53.4% of adults in NW10 1 are in work, broadly in line with the England average of 55.7%. 12.8% are retired and 11.2% are full-time students.

NW10 1England
Employee, full-time27.1%34.3%
Employee, part-time11.8%11.9%
Self-employed14.5%9.5%
Unemployed5.6%2.9%
Full-time student11.2%7.9%
Retired12.8%21.5%
Looking after home or family7.7%4.8%
Long-term sick or disabled3.7%4.1%
Other5.6%3.1%
Occupations

Social grade

24.5% of adults in NW10 1 work in managerial or professional jobs, below the England average of 33.2%.

NW10 1England
Higher managerial & professional9.6%13.2%
Lower managerial & professional14.9%19.9%
Intermediate7.9%11.4%
Small employers & self-employed15.3%10.6%
Lower supervisory & technical4.6%5.3%
Semi-routine10.4%11.3%
Routine12.4%12%
Never worked & long-term unemployed14.4%8.5%
Full-time students10.5%7.7%
Education

Highest qualification

37.1% of adults in NW10 1 hold a degree or equivalent, broadly in line with the England average of 33.9%. 23.2% have no qualifications.

NW10 1England
Degree level or above37.1%33.9%
A level or equivalent13.2%16.9%
GCSE grade 4/C or above8.7%13.3%
Below GCSE grade 4/C9.3%9.7%
Apprenticeship4.3%5.3%
Other qualifications4.2%2.8%
No qualifications23.2%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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