Affluence in WS10
How WS10 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Sandwell
- Region
- West Midlands
- Population
- 64,363 (2024)
How well off WS10 is
On the English Indices of Deprivation 2025, WS10 scores 2.5 out of 10, placing it more deprived than most of England. Its lowest-scoring category is education and skills (2.1 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Education and skills2.1
- Employment2.3
- Health and disability2.3
- Income2.4
- Children in low-income families2.6
- Older people in low-income households2.8
- Crime3.5
- Living environment4.5
- Barriers to housing and services6.7
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
51.1% of adults in WS10 are in work, broadly in line with the England average of 55.7%. 17.4% are retired and 7.6% are full-time students.
Social grade
18% of adults in WS10 work in managerial or professional jobs, well below the England average of 33.2%.
Highest qualification
19.3% of adults in WS10 hold a degree or equivalent, well below the England average of 33.9%. 30.2% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.