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Postcode district · Malvern

Affluence in WR13

How WR13 ranks on deprivation and income, and the work and qualifications behind it.

Council
Herefordshire
Region
West Midlands
Population
35,121 (2024)
Deprivation

How well off WR13 is

On the English Indices of Deprivation 2025, WR13 scores 6.4 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.8 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.4/ 10
Most deprivedLeast deprived
Its 20 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.8
  • Living environment4.7
  • Children in low-income families6.2
  • Employment6.6
  • Income6.9
  • Education and skills6.9
  • Older people in low-income households7.5
  • Health and disability7.6
  • Crime8.1
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,520
Before tax, all sources
England
£55,856
Below the national average
Higher than
54%
Of neighbourhoods in England and Wales
Work

Who is in work

51.7% of adults in WR13 are in work, broadly in line with the England average of 55.7%. 31.9% are retired and 5.5% are full-time students.

WR13England
Employee, full-time27.5%34.3%
Employee, part-time11.7%11.9%
Self-employed12.6%9.5%
Unemployed1.9%2.9%
Full-time student5.5%7.9%
Retired31.9%21.5%
Looking after home or family3.6%4.8%
Long-term sick or disabled3.3%4.1%
Other2.1%3.1%
Occupations

Social grade

40.8% of adults in WR13 work in managerial or professional jobs, above the England average of 33.2%.

WR13England
Higher managerial & professional17.3%13.2%
Lower managerial & professional23.5%19.9%
Intermediate10.5%11.4%
Small employers & self-employed15.2%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine10.2%11.3%
Routine7.9%12%
Never worked & long-term unemployed5.5%8.5%
Full-time students5.3%7.7%
Education

Highest qualification

41.8% of adults in WR13 hold a degree or equivalent, above the England average of 33.9%. 13.8% have no qualifications.

WR13England
Degree level or above41.8%33.9%
A level or equivalent15.4%16.9%
GCSE grade 4/C or above13.6%13.3%
Below GCSE grade 4/C8.3%9.7%
Apprenticeship4.8%5.3%
Other qualifications2.4%2.8%
No qualifications13.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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