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Postcode · Broadway

Affluence in WR12 7LH

How WR12 7LH ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Broadway, Wickhamford & Sedgeberrow
Council
Wychavon
Region
West Midlands
Neighbourhood population
1,908 (2024)
Deprivation

How well off WR12 7LH is

On the English Indices of Deprivation 2025, the WR12 7LH area scores 9.0 out of 10, placing it among the most affluent fifth of England. Its lowest-scoring category is barriers to housing and services (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.0
  • Living environment6.0
  • Education and skills8.0
  • Children in low-income families8.0
  • Income9.0
  • Employment9.0
  • Health and disability9.0
  • Older people in low-income households9.0
  • Crime10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£51,857
Before tax, all sources
England
£55,856
Below the national average
Higher than
47%
Of neighbourhoods in England and Wales
Work

Who is in work

40.4% of adults in the WR12 7LH area are in work, below the England average of 55.7%. 50.3% are retired and 2.6% are full-time students.

WR12 7LHEngland
Employee, full-time17.9%34.3%
Employee, part-time9.1%11.9%
Self-employed13.4%9.5%
Unemployed0.9%2.9%
Full-time student2.6%7.9%
Retired50.3%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled1.6%4.1%
Other1.4%3.1%
Occupations

Social grade

38.8% of adults in the WR12 7LH area work in managerial or professional jobs, above the England average of 33.2%.

WR12 7LHEngland
Higher managerial & professional18.6%13.2%
Lower managerial & professional20.1%19.9%
Intermediate12.3%11.4%
Small employers & self-employed18.7%10.6%
Lower supervisory & technical4.3%5.3%
Semi-routine11.6%11.3%
Routine7.2%12%
Never worked & long-term unemployed4.9%8.5%
Full-time students2.3%7.7%
Education

Highest qualification

33.1% of adults in the WR12 7LH area hold a degree or equivalent, broadly in line with the England average of 33.9%. 20.7% have no qualifications.

WR12 7LHEngland
Degree level or above33.1%33.9%
A level or equivalent11.7%16.9%
GCSE grade 4/C or above14%13.3%
Below GCSE grade 4/C10%9.7%
Apprenticeship6.8%5.3%
Other qualifications3.8%2.8%
No qualifications20.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around WR12 7LH (Broadway, Wickhamford & Sedgeberrow) (about 1,908 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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