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Postcode · Broadway

Affluence in WR12 7BS

How WR12 7BS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Broadway, Wickhamford & Sedgeberrow
Council
Wychavon
Region
West Midlands
Neighbourhood population
1,600 (2024)
Deprivation

How well off WR12 7BS is

On the English Indices of Deprivation 2025, the WR12 7BS area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is education and skills (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills3.0
  • Barriers to housing and services4.0
  • Income5.0
  • Employment5.0
  • Children in low-income families5.0
  • Older people in low-income households5.0
  • Health and disability6.0
  • Living environment6.0
  • Crime7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£51,857
Before tax, all sources
England
£55,856
Below the national average
Higher than
47%
Of neighbourhoods in England and Wales
Work

Who is in work

52.7% of adults in the WR12 7BS area are in work, broadly in line with the England average of 55.7%. 33.1% are retired and 2.4% are full-time students.

WR12 7BSEngland
Employee, full-time28.6%34.3%
Employee, part-time13%11.9%
Self-employed11.1%9.5%
Unemployed1.6%2.9%
Full-time student2.4%7.9%
Retired33.1%21.5%
Looking after home or family3.8%4.8%
Long-term sick or disabled3.6%4.1%
Other2.8%3.1%
Occupations

Social grade

34.1% of adults in the WR12 7BS area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

WR12 7BSEngland
Higher managerial & professional13.7%13.2%
Lower managerial & professional20.4%19.9%
Intermediate10.1%11.4%
Small employers & self-employed14.7%10.6%
Lower supervisory & technical6.5%5.3%
Semi-routine13.2%11.3%
Routine13.4%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students2.4%7.7%
Education

Highest qualification

30.2% of adults in the WR12 7BS area hold a degree or equivalent, broadly in line with the England average of 33.9%. 19.9% have no qualifications.

WR12 7BSEngland
Degree level or above30.2%33.9%
A level or equivalent16.1%16.9%
GCSE grade 4/C or above12.4%13.3%
Below GCSE grade 4/C12%9.7%
Apprenticeship6.6%5.3%
Other qualifications2.8%2.8%
No qualifications19.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around WR12 7BS (Broadway, Wickhamford & Sedgeberrow) (about 1,600 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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