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Postcode district · Pershore

Affluence in WR10

How WR10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wychavon
Region
West Midlands
Population
27,437 (2024)
Deprivation

How well off WR10 is

On the English Indices of Deprivation 2025, WR10 scores 6.3 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.7 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.3/ 10
Most deprivedLeast deprived
Its 18 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.7
  • Living environment4.9
  • Education and skills6.4
  • Children in low-income families6.6
  • Employment7.0
  • Health and disability7.2
  • Income7.2
  • Older people in low-income households7.6
  • Crime7.7
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£56,850
Before tax, all sources
England
£55,856
Above the national average
Higher than
60%
Of neighbourhoods in England and Wales
Work

Who is in work

52.5% of adults in WR10 are in work, broadly in line with the England average of 55.7%. 33.2% are retired and 4.6% are full-time students.

WR10England
Employee, full-time29.6%34.3%
Employee, part-time11.4%11.9%
Self-employed11.5%9.5%
Unemployed1.8%2.9%
Full-time student4.6%7.9%
Retired33.2%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled2.5%4.1%
Other2.1%3.1%
Occupations

Social grade

39.6% of adults in WR10 work in managerial or professional jobs, above the England average of 33.2%.

WR10England
Higher managerial & professional17.1%13.2%
Lower managerial & professional22.5%19.9%
Intermediate11.6%11.4%
Small employers & self-employed14.6%10.6%
Lower supervisory & technical4.9%5.3%
Semi-routine10.1%11.3%
Routine9.2%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students4.4%7.7%
Education

Highest qualification

36.5% of adults in WR10 hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.7% have no qualifications.

WR10England
Degree level or above36.5%33.9%
A level or equivalent16.3%16.9%
GCSE grade 4/C or above13.6%13.3%
Below GCSE grade 4/C9.5%9.7%
Apprenticeship5.7%5.3%
Other qualifications2.8%2.8%
No qualifications15.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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