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Postcode district · Pershore

Affluence in WR10

How WR10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wychavon
Region
West Midlands
Population
27,437 (2024)
Deprivation

How well off WR10 is

On the English Indices of Deprivation 2025, WR10 averages decile 6.3 of 10 — more affluent than most of England. Its weakest domain is barriers to housing and services (decile 2.7). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
6.3/ 10
Most deprivedLeast deprived
Its 18 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services2.7
  • Living environment4.9
  • Education and skills6.4
  • Children in low-income families6.6
  • Employment7.0
  • Health and disability7.2
  • Income7.2
  • Older people in low-income households7.6
  • Crime7.7
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£56,850
Before tax, all sources
England
£55,856
Above the national average
Percentile
60
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; WR10 is broadly in line with that, at 52.5%. 33.2% are retired and 4.6% are full-time students.

WR10England
Employee, full-time29.6%34.3%
Employee, part-time11.4%11.9%
Self-employed11.5%9.5%
Unemployed1.8%2.9%
Full-time student4.6%7.9%
Retired33.2%21.5%
Looking after home or family3.3%4.8%
Long-term sick or disabled2.5%4.1%
Other2.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; WR10 is above that, at 39.6%.

WR10England
Higher managerial & professional17.1%13.2%
Lower managerial & professional22.5%19.9%
Intermediate11.6%11.4%
Small employers & self-employed14.6%10.6%
Lower supervisory & technical4.9%5.3%
Semi-routine10.1%11.3%
Routine9.2%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students4.4%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; WR10 is broadly in line with that, at 36.5%. 15.7% have no qualifications.

WR10England
Degree level or above36.5%33.9%
A level or equivalent16.3%16.9%
GCSE grade 4/C or above13.6%13.3%
Below GCSE grade 4/C9.5%9.7%
Apprenticeship5.7%5.3%
Other qualifications2.8%2.8%
No qualifications15.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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