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Postcode sector · Pershore

Affluence in WR10 9

How WR10 9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wychavon
Region
West Midlands
Population
3,028 (2024)
Deprivation

How well off WR10 9 is

On the English Indices of Deprivation 2025, WR10 9 scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is children in low-income families (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Children in low-income families2.0
  • Income3.0
  • Education and skills3.0
  • Employment4.0
  • Health and disability4.0
  • Older people in low-income households4.0
  • Crime6.0
  • Barriers to housing and services6.0
  • Living environment9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£47,603
Before tax, all sources
England
£55,856
Below the national average
Higher than
35%
Of neighbourhoods in England and Wales
Work

Who is in work

60% of adults in WR10 9 are in work, broadly in line with the England average of 55.7%. 22.2% are retired and 4.5% are full-time students.

WR10 9England
Employee, full-time39.7%34.3%
Employee, part-time12.1%11.9%
Self-employed8.3%9.5%
Unemployed2.4%2.9%
Full-time student4.5%7.9%
Retired22.2%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled4%4.1%
Other2.9%3.1%
Occupations

Social grade

30.5% of adults in WR10 9 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

WR10 9England
Higher managerial & professional12.6%13.2%
Lower managerial & professional17.9%19.9%
Intermediate11.4%11.4%
Small employers & self-employed10.3%10.6%
Lower supervisory & technical6.8%5.3%
Semi-routine14.1%11.3%
Routine14.6%12%
Never worked & long-term unemployed7.8%8.5%
Full-time students4.5%7.7%
Education

Highest qualification

27.8% of adults in WR10 9 hold a degree or equivalent, below the England average of 33.9%. 19.8% have no qualifications.

WR10 9England
Degree level or above27.8%33.9%
A level or equivalent18.4%16.9%
GCSE grade 4/C or above14.6%13.3%
Below GCSE grade 4/C11.6%9.7%
Apprenticeship5.4%5.3%
Other qualifications2.5%2.8%
No qualifications19.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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