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Affluence in WR10 2GD

How WR10 2GD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Drakes Broughton & Norton
Council
Wychavon
Region
West Midlands
Neighbourhood population
1,734 (2024)
Deprivation

How well off WR10 2GD is

On the English Indices of Deprivation 2025, the WR10 2GD area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.0
  • Living environment4.0
  • Income5.0
  • Employment5.0
  • Education and skills5.0
  • Health and disability5.0
  • Crime5.0
  • Children in low-income families5.0
  • Older people in low-income households6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£65,251
Before tax, all sources
England
£55,856
Above the national average
Higher than
77%
Of neighbourhoods in England and Wales
Work

Who is in work

53.1% of adults in the WR10 2GD area are in work, broadly in line with the England average of 55.7%. 27.7% are retired and 5.3% are full-time students.

WR10 2GDEngland
Employee, full-time28.3%34.3%
Employee, part-time11.9%11.9%
Self-employed13%9.5%
Unemployed1.8%2.9%
Full-time student5.3%7.9%
Retired27.7%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled4.8%4.1%
Other2.9%3.1%
Occupations

Social grade

40% of adults in the WR10 2GD area work in managerial or professional jobs, above the England average of 33.2%.

WR10 2GDEngland
Higher managerial & professional17.3%13.2%
Lower managerial & professional22.7%19.9%
Intermediate10.1%11.4%
Small employers & self-employed16.9%10.6%
Lower supervisory & technical3.8%5.3%
Semi-routine9.1%11.3%
Routine8.5%12%
Never worked & long-term unemployed6.4%8.5%
Full-time students5.1%7.7%
Education

Highest qualification

35.4% of adults in the WR10 2GD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 15.3% have no qualifications.

WR10 2GDEngland
Degree level or above35.4%33.9%
A level or equivalent17.5%16.9%
GCSE grade 4/C or above13.4%13.3%
Below GCSE grade 4/C10%9.7%
Apprenticeship5.2%5.3%
Other qualifications3.2%2.8%
No qualifications15.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around WR10 2GD (Drakes Broughton & Norton) (about 1,734 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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