Affluence in WR10 2AY
How WR10 2AY ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Drakes Broughton & Norton
- Council
- Wychavon
- Region
- West Midlands
- Neighbourhood population
- 1,285 (2024)
WR10 2AYPershore
How well off WR10 2AY is
On the English Indices of Deprivation 2025, the WR10 2AY area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services2.0
- Education and skills6.0
- Children in low-income families7.0
- Income8.0
- Employment8.0
- Health and disability8.0
- Living environment9.0
- Crime10.0
- Older people in low-income households10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
60.1% of adults in the WR10 2AY area are in work, broadly in line with the England average of 55.7%. 27.1% are retired and 4.6% are full-time students.
Social grade
37.2% of adults in the WR10 2AY area work in managerial or professional jobs, above the England average of 33.2%.
Highest qualification
31.2% of adults in the WR10 2AY area hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.5% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around WR10 2AY (Drakes Broughton & Norton) (about 1,285 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.