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Postcode · St Helens

Affluence in WA9 2DH

How WA9 2DH ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Broad Oak
Council
St. Helens
Region
North West
Neighbourhood population
1,526 (2024)
Deprivation

How well off WA9 2DH is

On the English Indices of Deprivation 2025, the WA9 2DH area averages decile 1.0 of 10 — among the most deprived fifth of England. Its weakest domain is income (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
1.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Income1.0
  • Employment1.0
  • Education and skills1.0
  • Health and disability1.0
  • Crime1.0
  • Children in low-income families1.0
  • Older people in low-income households2.0
  • Living environment4.0
  • Barriers to housing and services9.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£33,235
Before tax, all sources
England
£55,856
Below the national average
Percentile
0
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the WA9 2DH area is below that, at 43.8%. 18.8% are retired and 6.2% are full-time students.

WA9 2DHEngland
Employee, full-time27.9%34.3%
Employee, part-time11.6%11.9%
Self-employed4.4%9.5%
Unemployed4.8%2.9%
Full-time student6.2%7.9%
Retired18.8%21.5%
Looking after home or family7.6%4.8%
Long-term sick or disabled11.8%4.1%
Other7%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the WA9 2DH area is less than half that, at 11.4%.

WA9 2DHEngland
Higher managerial & professional3.1%13.2%
Lower managerial & professional8.3%19.9%
Intermediate7%11.4%
Small employers & self-employed5.8%10.6%
Lower supervisory & technical6.4%5.3%
Semi-routine19.3%11.3%
Routine26.2%12%
Never worked & long-term unemployed18%8.5%
Full-time students5.8%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the WA9 2DH area is less than half that, at 15%. 33.3% have no qualifications.

WA9 2DHEngland
Degree level or above15%33.9%
A level or equivalent12.4%16.9%
GCSE grade 4/C or above17%13.3%
Below GCSE grade 4/C13.2%9.7%
Apprenticeship6.3%5.3%
Other qualifications2.7%2.8%
No qualifications33.3%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood WA9 2DH sits in (Broad Oak): about 1,526 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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