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Postcode sector · London

Affluence in W9 4

How W9 4 ranks on deprivation and income, and the work and qualifications behind it.

Council
Kensington and Chelsea
Region
London
Population
1,410 (2024)
Deprivation

How well off W9 4 is

On the English Indices of Deprivation 2025, W9 4 scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Crime6.0
  • Barriers to housing and services8.0
  • Older people in low-income households8.0
  • Income9.0
  • Children in low-income families9.0
  • Employment10.0
  • Education and skills10.0
  • Health and disability10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£104,155
Before tax, all sources
England
£55,856
Above the national average
Higher than
99%
Of neighbourhoods in England and Wales
Work

Who is in work

55% of adults in W9 4 are in work, broadly in line with the England average of 55.7%. 16.7% are retired and 10.3% are full-time students.

W9 4England
Employee, full-time31.5%34.3%
Employee, part-time7.8%11.9%
Self-employed15.8%9.5%
Unemployed3.4%2.9%
Full-time student10.3%7.9%
Retired16.7%21.5%
Looking after home or family9.6%4.8%
Long-term sick or disabled1.5%4.1%
Other3.6%3.1%
Occupations

Social grade

56.9% of adults in W9 4 work in managerial or professional jobs, well above the England average of 33.2%.

W9 4England
Higher managerial & professional34.8%13.2%
Lower managerial & professional22.1%19.9%
Intermediate6.6%11.4%
Small employers & self-employed11.6%10.6%
Lower supervisory & technical1.4%5.3%
Semi-routine3.3%11.3%
Routine1.8%12%
Never worked & long-term unemployed9%8.5%
Full-time students9.3%7.7%
Education

Highest qualification

69.7% of adults in W9 4 hold a degree or equivalent, more than double the England average of 33.9%. 7% have no qualifications.

W9 4England
Degree level or above69.7%33.9%
A level or equivalent9%16.9%
GCSE grade 4/C or above6.3%13.3%
Below GCSE grade 4/C4.3%9.7%
Apprenticeship0.8%5.3%
Other qualifications3%2.8%
No qualifications7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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