Affluence in W8 4DA
How W8 4DA ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Notting Hill South
- Council
- Kensington and Chelsea
- Region
- London
- Neighbourhood population
- 1,311 (2024)
W8 4DALondon
How well off W8 4DA is
On the English Indices of Deprivation 2025, the W8 4DA area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Living environment1.0
- Crime4.0
- Older people in low-income households5.0
- Income9.0
- Barriers to housing and services9.0
- Employment10.0
- Education and skills10.0
- Health and disability10.0
- Children in low-income families10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
59.4% of adults in the W8 4DA area are in work, broadly in line with the England average of 55.7%. 12.9% are retired and 8.1% are full-time students.
Social grade
58.2% of adults in the W8 4DA area work in managerial or professional jobs, well above the England average of 33.2%.
Highest qualification
72.6% of adults in the W8 4DA area hold a degree or equivalent, more than double the England average of 33.9%. 7.4% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W8 4DA (Notting Hill South) (about 1,311 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.