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Postcode · London

Affluence in W2 5RU

How W2 5RU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Westbourne Grove
Council
Westminster
Region
London
Neighbourhood population
1,764 (2024)
Deprivation

How well off W2 5RU is

On the English Indices of Deprivation 2025, the W2 5RU area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Crime5.0
  • Barriers to housing and services5.0
  • Older people in low-income households5.0
  • Income9.0
  • Health and disability9.0
  • Children in low-income families9.0
  • Employment10.0
  • Education and skills10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£72,067
Before tax, all sources
England
£55,856
Above the national average
Higher than
87%
Of neighbourhoods in England and Wales
Work

Who is in work

63.5% of adults in the W2 5RU area are in work, above the England average of 55.7%. 10.3% are retired and 8.7% are full-time students.

W2 5RUEngland
Employee, full-time37.1%34.3%
Employee, part-time8.7%11.9%
Self-employed17.7%9.5%
Unemployed4.2%2.9%
Full-time student8.7%7.9%
Retired10.3%21.5%
Looking after home or family4.3%4.8%
Long-term sick or disabled1.9%4.1%
Other7.2%3.1%
Occupations

Social grade

52.8% of adults in the W2 5RU area work in managerial or professional jobs, well above the England average of 33.2%.

W2 5RUEngland
Higher managerial & professional29.4%13.2%
Lower managerial & professional23.4%19.9%
Intermediate5.1%11.4%
Small employers & self-employed12.2%10.6%
Lower supervisory & technical1.8%5.3%
Semi-routine5.4%11.3%
Routine5.5%12%
Never worked & long-term unemployed8.9%8.5%
Full-time students8.2%7.7%
Education

Highest qualification

64.4% of adults in the W2 5RU area hold a degree or equivalent, well above the England average of 33.9%. 8.8% have no qualifications.

W2 5RUEngland
Degree level or above64.4%33.9%
A level or equivalent12.2%16.9%
GCSE grade 4/C or above6.7%13.3%
Below GCSE grade 4/C4.4%9.7%
Apprenticeship1.1%5.3%
Other qualifications2.4%2.8%
No qualifications8.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W2 5RU (Westbourne Grove) (about 1,764 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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