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Postcode · London

Affluence in W2 3DB

How W2 3DB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Bayswater East
Council
Westminster
Region
London
Neighbourhood population
1,249 (2024)
Deprivation

How well off W2 3DB is

On the English Indices of Deprivation 2025, the W2 3DB area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Crime2.0
  • Barriers to housing and services2.0
  • Older people in low-income households2.0
  • Health and disability5.0
  • Children in low-income families5.0
  • Income6.0
  • Employment7.0
  • Education and skills8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£77,036
Before tax, all sources
England
£55,856
Above the national average
Higher than
91%
Of neighbourhoods in England and Wales
Work

Who is in work

52.9% of adults in the W2 3DB area are in work, broadly in line with the England average of 55.7%. 7% are retired and 28.5% are full-time students.

W2 3DBEngland
Employee, full-time37.2%34.3%
Employee, part-time4.3%11.9%
Self-employed11.5%9.5%
Unemployed4%2.9%
Full-time student28.5%7.9%
Retired7%21.5%
Looking after home or family3%4.8%
Long-term sick or disabled1.5%4.1%
Other3%3.1%
Occupations

Social grade

45.1% of adults in the W2 3DB area work in managerial or professional jobs, above the England average of 33.2%.

W2 3DBEngland
Higher managerial & professional25.2%13.2%
Lower managerial & professional19.9%19.9%
Intermediate3.5%11.4%
Small employers & self-employed9.3%10.6%
Lower supervisory & technical1.6%5.3%
Semi-routine3.2%11.3%
Routine2.8%12%
Never worked & long-term unemployed6.4%8.5%
Full-time students28.1%7.7%
Education

Highest qualification

68.4% of adults in the W2 3DB area hold a degree or equivalent, more than double the England average of 33.9%. 7.7% have no qualifications.

W2 3DBEngland
Degree level or above68.4%33.9%
A level or equivalent12.5%16.9%
GCSE grade 4/C or above4%13.3%
Below GCSE grade 4/C2.4%9.7%
Apprenticeship1%5.3%
Other qualifications4.1%2.8%
No qualifications7.7%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W2 3DB (Bayswater East) (about 1,249 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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