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Postcode district · London

Affluence in W1D

How W1D ranks on deprivation and income, and the work and qualifications behind it.

Council
Westminster
Region
London
Population
9,764 (2024)
Deprivation

How well off W1D is

On the English Indices of Deprivation 2025, W1D scores 4.8 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.8/ 10
Most deprivedLeast deprived
Its 5 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Crime4.0
  • Children in low-income families4.0
  • Older people in low-income households4.2
  • Health and disability5.8
  • Barriers to housing and services5.8
  • Income6.0
  • Employment6.0
  • Education and skills8.6
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£72,644
Before tax, all sources
England
£55,856
Above the national average
Higher than
87%
Of neighbourhoods in England and Wales
Work

Who is in work

57.4% of adults in W1D are in work, broadly in line with the England average of 55.7%. 8.5% are retired and 17.9% are full-time students.

W1DEngland
Employee, full-time37.9%34.3%
Employee, part-time6.3%11.9%
Self-employed13.2%9.5%
Unemployed3%2.9%
Full-time student17.9%7.9%
Retired8.5%21.5%
Looking after home or family3.8%4.8%
Long-term sick or disabled3.6%4.1%
Other5.7%3.1%
Occupations

Social grade

47.6% of adults in W1D work in managerial or professional jobs, well above the England average of 33.2%.

W1DEngland
Higher managerial & professional26.5%13.2%
Lower managerial & professional21.1%19.9%
Intermediate6.5%11.4%
Small employers & self-employed9.5%10.6%
Lower supervisory & technical2.5%5.3%
Semi-routine4.9%11.3%
Routine4.1%12%
Never worked & long-term unemployed7.7%8.5%
Full-time students17.2%7.7%
Education

Highest qualification

60.8% of adults in W1D hold a degree or equivalent, well above the England average of 33.9%. 9.5% have no qualifications.

W1DEngland
Degree level or above60.8%33.9%
A level or equivalent13.5%16.9%
GCSE grade 4/C or above5.7%13.3%
Below GCSE grade 4/C4.2%9.7%
Apprenticeship2.5%5.3%
Other qualifications3.8%2.8%
No qualifications9.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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