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Postcode sector · London

Affluence in W1D 4

How W1D 4 ranks on deprivation and income, and the work and qualifications behind it.

Council
Westminster
Region
London
Population
4,464 (2024)
Deprivation

How well off W1D 4 is

On the English Indices of Deprivation 2025, W1D 4 scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
Its 2 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Older people in low-income households3.0
  • Crime3.5
  • Children in low-income families4.0
  • Health and disability4.5
  • Barriers to housing and services4.5
  • Income5.5
  • Employment5.5
  • Education and skills8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£68,395
Before tax, all sources
England
£55,856
Above the national average
Higher than
82%
Of neighbourhoods in England and Wales
Work

Who is in work

58.5% of adults in W1D 4 are in work, broadly in line with the England average of 55.7%. 7.4% are retired and 18.2% are full-time students.

W1D 4England
Employee, full-time39.9%34.3%
Employee, part-time6.2%11.9%
Self-employed12.3%9.5%
Unemployed3.2%2.9%
Full-time student18.2%7.9%
Retired7.4%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled4.6%4.1%
Other5.3%3.1%
Occupations

Social grade

50% of adults in W1D 4 work in managerial or professional jobs, well above the England average of 33.2%.

W1D 4England
Higher managerial & professional27%13.2%
Lower managerial & professional23%19.9%
Intermediate5.1%11.4%
Small employers & self-employed9.1%10.6%
Lower supervisory & technical2.2%5.3%
Semi-routine4.7%11.3%
Routine4.4%12%
Never worked & long-term unemployed7%8.5%
Full-time students17.6%7.7%
Education

Highest qualification

63% of adults in W1D 4 hold a degree or equivalent, well above the England average of 33.9%. 8.5% have no qualifications.

W1D 4England
Degree level or above63%33.9%
A level or equivalent12.7%16.9%
GCSE grade 4/C or above5.7%13.3%
Below GCSE grade 4/C3.7%9.7%
Apprenticeship1.9%5.3%
Other qualifications4.4%2.8%
No qualifications8.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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