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Postcode · London

Affluence in W1B 4BS

How W1B 4BS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Fitzrovia West & Soho
Council
Westminster
Region
London
Neighbourhood population
2,274 (2024)
Deprivation

How well off W1B 4BS is

On the English Indices of Deprivation 2025, the W1B 4BS area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Older people in low-income households3.0
  • Barriers to housing and services4.0
  • Income5.0
  • Employment5.0
  • Crime5.0
  • Children in low-income families5.0
  • Health and disability6.0
  • Education and skills9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£68,395
Before tax, all sources
England
£55,856
Above the national average
Higher than
82%
Of neighbourhoods in England and Wales
Work

Who is in work

57.6% of adults in the W1B 4BS area are in work, broadly in line with the England average of 55.7%. 10.3% are retired and 15.8% are full-time students.

W1B 4BSEngland
Employee, full-time37.8%34.3%
Employee, part-time6.5%11.9%
Self-employed13.3%9.5%
Unemployed3.3%2.9%
Full-time student15.8%7.9%
Retired10.3%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled5.6%4.1%
Other4.7%3.1%
Occupations

Social grade

48.5% of adults in the W1B 4BS area work in managerial or professional jobs, well above the England average of 33.2%.

W1B 4BSEngland
Higher managerial & professional25.7%13.2%
Lower managerial & professional22.8%19.9%
Intermediate5%11.4%
Small employers & self-employed10.7%10.6%
Lower supervisory & technical2.3%5.3%
Semi-routine5.6%11.3%
Routine5.3%12%
Never worked & long-term unemployed7.1%8.5%
Full-time students15.5%7.7%
Education

Highest qualification

60.3% of adults in the W1B 4BS area hold a degree or equivalent, well above the England average of 33.9%. 8.3% have no qualifications.

W1B 4BSEngland
Degree level or above60.3%33.9%
A level or equivalent12.9%16.9%
GCSE grade 4/C or above6.1%13.3%
Below GCSE grade 4/C4.6%9.7%
Apprenticeship2.2%5.3%
Other qualifications5.5%2.8%
No qualifications8.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W1B 4BS (Fitzrovia West & Soho) (about 2,274 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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