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Postcode district · London

Affluence in W14

How W14 ranks on deprivation and income, and the work and qualifications behind it.

Council
Hammersmith and Fulham
Region
London
Population
45,347 (2024)
Deprivation

How well off W14 is

On the English Indices of Deprivation 2025, W14 scores 5.3 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (1.7 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.3/ 10
Most deprivedLeast deprived
Its 29 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.7
  • Older people in low-income households3.0
  • Crime4.9
  • Barriers to housing and services5.2
  • Income5.4
  • Children in low-income families5.5
  • Employment5.9
  • Health and disability6.1
  • Education and skills8.2
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£72,797
Before tax, all sources
England
£55,856
Above the national average
Higher than
87%
Of neighbourhoods in England and Wales
Work

Who is in work

60.1% of adults in W14 are in work, broadly in line with the England average of 55.7%. 10.5% are retired and 11.5% are full-time students.

W14England
Employee, full-time40.1%34.3%
Employee, part-time7.6%11.9%
Self-employed12.4%9.5%
Unemployed4.4%2.9%
Full-time student11.5%7.9%
Retired10.5%21.5%
Looking after home or family5.6%4.8%
Long-term sick or disabled3.3%4.1%
Other4.5%3.1%
Occupations

Social grade

46.8% of adults in W14 work in managerial or professional jobs, well above the England average of 33.2%.

W14England
Higher managerial & professional24.6%13.2%
Lower managerial & professional22.2%19.9%
Intermediate7.3%11.4%
Small employers & self-employed9.5%10.6%
Lower supervisory & technical3.1%5.3%
Semi-routine6.7%11.3%
Routine6.2%12%
Never worked & long-term unemployed9.5%8.5%
Full-time students11%7.7%
Education

Highest qualification

60.8% of adults in W14 hold a degree or equivalent, well above the England average of 33.9%. 10.4% have no qualifications.

W14England
Degree level or above60.8%33.9%
A level or equivalent12.4%16.9%
GCSE grade 4/C or above6.7%13.3%
Below GCSE grade 4/C4.5%9.7%
Apprenticeship2.2%5.3%
Other qualifications3%2.8%
No qualifications10.4%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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