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Affluence in W11 4TB

How W11 4TB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Shepherd's Bush North
Council
Hammersmith and Fulham
Region
London
Neighbourhood population
1,692 (2024)
Deprivation

How well off W11 4TB is

On the English Indices of Deprivation 2025, the W11 4TB area scores 1.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Employment1.0
  • Barriers to housing and services1.0
  • Older people in low-income households1.0
  • Health and disability2.0
  • Crime2.0
  • Children in low-income families2.0
  • Living environment3.0
  • Education and skills5.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£65,802
Before tax, all sources
England
£55,856
Above the national average
Higher than
78%
Of neighbourhoods in England and Wales
Work

Who is in work

47.2% of adults in the W11 4TB area are in work, below the England average of 55.7%. 10.6% are retired and 11.7% are full-time students.

W11 4TBEngland
Employee, full-time25.2%34.3%
Employee, part-time12.8%11.9%
Self-employed9.2%9.5%
Unemployed6.7%2.9%
Full-time student11.7%7.9%
Retired10.6%21.5%
Looking after home or family7.7%4.8%
Long-term sick or disabled8.5%4.1%
Other7.6%3.1%
Occupations

Social grade

24% of adults in the W11 4TB area work in managerial or professional jobs, below the England average of 33.2%.

W11 4TBEngland
Higher managerial & professional7.7%13.2%
Lower managerial & professional16.3%19.9%
Intermediate9.8%11.4%
Small employers & self-employed11.4%10.6%
Lower supervisory & technical3.7%5.3%
Semi-routine10.7%11.3%
Routine12.1%12%
Never worked & long-term unemployed17%8.5%
Full-time students11.2%7.7%
Education

Highest qualification

39.3% of adults in the W11 4TB area hold a degree or equivalent, above the England average of 33.9%. 20.1% have no qualifications.

W11 4TBEngland
Degree level or above39.3%33.9%
A level or equivalent14.3%16.9%
GCSE grade 4/C or above9%13.3%
Below GCSE grade 4/C9%9.7%
Apprenticeship4.4%5.3%
Other qualifications4%2.8%
No qualifications20.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W11 4TB (Shepherd's Bush North) (about 1,692 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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