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Affluence in W11 4HJ

How W11 4HJ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Notting Dale
Council
Kensington and Chelsea
Region
London
Neighbourhood population
1,397 (2024)
Deprivation

How well off W11 4HJ is

On the English Indices of Deprivation 2025, the W11 4HJ area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is older people in low-income households (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.0
  • Income2.0
  • Employment2.0
  • Children in low-income families2.0
  • Health and disability3.0
  • Barriers to housing and services3.0
  • Living environment3.0
  • Education and skills4.0
  • Crime4.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£52,846
Before tax, all sources
England
£55,856
Below the national average
Higher than
50%
Of neighbourhoods in England and Wales
Work

Who is in work

50% of adults in the W11 4HJ area are in work, broadly in line with the England average of 55.7%. 10.7% are retired and 10% are full-time students.

W11 4HJEngland
Employee, full-time26.7%34.3%
Employee, part-time11.2%11.9%
Self-employed12.1%9.5%
Unemployed8.8%2.9%
Full-time student10%7.9%
Retired10.7%21.5%
Looking after home or family6.9%4.8%
Long-term sick or disabled7%4.1%
Other6.6%3.1%
Occupations

Social grade

24.6% of adults in the W11 4HJ area work in managerial or professional jobs, below the England average of 33.2%.

W11 4HJEngland
Higher managerial & professional9.6%13.2%
Lower managerial & professional15%19.9%
Intermediate8.9%11.4%
Small employers & self-employed12.2%10.6%
Lower supervisory & technical4%5.3%
Semi-routine9.8%11.3%
Routine12.5%12%
Never worked & long-term unemployed18.5%8.5%
Full-time students9.4%7.7%
Education

Highest qualification

37.6% of adults in the W11 4HJ area hold a degree or equivalent, broadly in line with the England average of 33.9%. 22.8% have no qualifications.

W11 4HJEngland
Degree level or above37.6%33.9%
A level or equivalent13.7%16.9%
GCSE grade 4/C or above12%13.3%
Below GCSE grade 4/C7.7%9.7%
Apprenticeship3.1%5.3%
Other qualifications3%2.8%
No qualifications22.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W11 4HJ (Notting Dale) (about 1,397 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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