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Postcode · London

Affluence in W11 2DD

How W11 2DD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Portobello
Council
Kensington and Chelsea
Region
London
Neighbourhood population
1,537 (2024)
Deprivation

How well off W11 2DD is

On the English Indices of Deprivation 2025, the W11 2DD area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is older people in low-income households (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.0
  • Living environment2.0
  • Income3.0
  • Crime3.0
  • Barriers to housing and services3.0
  • Children in low-income families3.0
  • Employment4.0
  • Education and skills6.0
  • Health and disability6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£58,955
Before tax, all sources
England
£55,856
Above the national average
Higher than
64%
Of neighbourhoods in England and Wales
Work

Who is in work

60.1% of adults in the W11 2DD area are in work, broadly in line with the England average of 55.7%. 13% are retired and 7.5% are full-time students.

W11 2DDEngland
Employee, full-time36.2%34.3%
Employee, part-time9.8%11.9%
Self-employed14.1%9.5%
Unemployed4.7%2.9%
Full-time student7.5%7.9%
Retired13%21.5%
Looking after home or family5.4%4.8%
Long-term sick or disabled4.6%4.1%
Other4.8%3.1%
Occupations

Social grade

41.8% of adults in the W11 2DD area work in managerial or professional jobs, above the England average of 33.2%.

W11 2DDEngland
Higher managerial & professional19.3%13.2%
Lower managerial & professional22.5%19.9%
Intermediate9%11.4%
Small employers & self-employed10.9%10.6%
Lower supervisory & technical2.2%5.3%
Semi-routine8.2%11.3%
Routine9.5%12%
Never worked & long-term unemployed11.1%8.5%
Full-time students7.2%7.7%
Education

Highest qualification

52.3% of adults in the W11 2DD area hold a degree or equivalent, well above the England average of 33.9%. 13.5% have no qualifications.

W11 2DDEngland
Degree level or above52.3%33.9%
A level or equivalent14.8%16.9%
GCSE grade 4/C or above9.4%13.3%
Below GCSE grade 4/C5.9%9.7%
Apprenticeship2.3%5.3%
Other qualifications1.7%2.8%
No qualifications13.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W11 2DD (Portobello) (about 1,537 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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