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Postcode district · London

Affluence in W10

How W10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Kensington and Chelsea
Region
London
Population
52,275 (2024)
Deprivation

How well off W10 is

On the English Indices of Deprivation 2025, W10 scores 2.8 out of 10, placing it more deprived than most of England. Its lowest-scoring category is older people in low-income households (1.6 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.8/ 10
Most deprivedLeast deprived
Its 30 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.6
  • Barriers to housing and services1.9
  • Living environment2.5
  • Income2.6
  • Crime2.9
  • Children in low-income families2.9
  • Employment2.9
  • Health and disability3.9
  • Education and skills5.6
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£59,355
Before tax, all sources
England
£55,856
Above the national average
Higher than
65%
Of neighbourhoods in England and Wales
Work

Who is in work

53.1% of adults in W10 are in work, broadly in line with the England average of 55.7%. 11.5% are retired and 11.6% are full-time students.

W10England
Employee, full-time31%34.3%
Employee, part-time10.3%11.9%
Self-employed11.8%9.5%
Unemployed5.4%2.9%
Full-time student11.6%7.9%
Retired11.5%21.5%
Looking after home or family6.5%4.8%
Long-term sick or disabled6.6%4.1%
Other5.4%3.1%
Occupations

Social grade

32.9% of adults in W10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

W10England
Higher managerial & professional14.2%13.2%
Lower managerial & professional18.7%19.9%
Intermediate8.3%11.4%
Small employers & self-employed10.5%10.6%
Lower supervisory & technical3.9%5.3%
Semi-routine9.7%11.3%
Routine9.6%12%
Never worked & long-term unemployed14.1%8.5%
Full-time students10.9%7.7%
Education

Highest qualification

46% of adults in W10 hold a degree or equivalent, above the England average of 33.9%. 17.8% have no qualifications.

W10England
Degree level or above46%33.9%
A level or equivalent13.6%16.9%
GCSE grade 4/C or above9.7%13.3%
Below GCSE grade 4/C7.1%9.7%
Apprenticeship2.7%5.3%
Other qualifications3.2%2.8%
No qualifications17.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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