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Affluence in W10 5YF

How W10 5YF ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Golborne & Swinbrook
Council
Kensington and Chelsea
Region
London
Neighbourhood population
1,532 (2024)
Deprivation

How well off W10 5YF is

On the English Indices of Deprivation 2025, the W10 5YF area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Employment2.0
  • Crime2.0
  • Health and disability3.0
  • Living environment3.0
  • Education and skills5.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£47,100
Before tax, all sources
England
£55,856
Below the national average
Higher than
33%
Of neighbourhoods in England and Wales
Work

Who is in work

47.3% of adults in the W10 5YF area are in work, below the England average of 55.7%. 12.6% are retired and 7.7% are full-time students.

W10 5YFEngland
Employee, full-time24.3%34.3%
Employee, part-time11.1%11.9%
Self-employed11.8%9.5%
Unemployed6.5%2.9%
Full-time student7.7%7.9%
Retired12.6%21.5%
Looking after home or family9.9%4.8%
Long-term sick or disabled10.9%4.1%
Other5.2%3.1%
Occupations

Social grade

26.9% of adults in the W10 5YF area work in managerial or professional jobs, below the England average of 33.2%.

W10 5YFEngland
Higher managerial & professional9.9%13.2%
Lower managerial & professional17%19.9%
Intermediate7.7%11.4%
Small employers & self-employed12.7%10.6%
Lower supervisory & technical4%5.3%
Semi-routine11.3%11.3%
Routine10.1%12%
Never worked & long-term unemployed19.7%8.5%
Full-time students7.6%7.7%
Education

Highest qualification

39.9% of adults in the W10 5YF area hold a degree or equivalent, above the England average of 33.9%. 22% have no qualifications.

W10 5YFEngland
Degree level or above39.9%33.9%
A level or equivalent14.4%16.9%
GCSE grade 4/C or above8.5%13.3%
Below GCSE grade 4/C7.3%9.7%
Apprenticeship5.1%5.3%
Other qualifications2.9%2.8%
No qualifications22%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W10 5YF (Golborne & Swinbrook) (about 1,532 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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