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Postcode · London

Affluence in W10 5SB

How W10 5SB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Portobello
Council
Kensington and Chelsea
Region
London
Neighbourhood population
1,346 (2024)
Deprivation

How well off W10 5SB is

On the English Indices of Deprivation 2025, the W10 5SB area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is crime (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Crime1.0
  • Living environment1.0
  • Older people in low-income households1.0
  • Employment2.0
  • Health and disability2.0
  • Barriers to housing and services2.0
  • Income3.0
  • Children in low-income families4.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£58,955
Before tax, all sources
England
£55,856
Above the national average
Higher than
64%
Of neighbourhoods in England and Wales
Work

Who is in work

53.1% of adults in the W10 5SB area are in work, broadly in line with the England average of 55.7%. 10.8% are retired and 8.8% are full-time students.

W10 5SBEngland
Employee, full-time33%34.3%
Employee, part-time6%11.9%
Self-employed14.2%9.5%
Unemployed6.9%2.9%
Full-time student8.8%7.9%
Retired10.8%21.5%
Looking after home or family5.6%4.8%
Long-term sick or disabled7.8%4.1%
Other7%3.1%
Occupations

Social grade

39.7% of adults in the W10 5SB area work in managerial or professional jobs, above the England average of 33.2%.

W10 5SBEngland
Higher managerial & professional18.8%13.2%
Lower managerial & professional20.9%19.9%
Intermediate8.3%11.4%
Small employers & self-employed11.5%10.6%
Lower supervisory & technical4.1%5.3%
Semi-routine9%11.3%
Routine6.4%12%
Never worked & long-term unemployed13.1%8.5%
Full-time students7.9%7.7%
Education

Highest qualification

50.6% of adults in the W10 5SB area hold a degree or equivalent, well above the England average of 33.9%. 13.5% have no qualifications.

W10 5SBEngland
Degree level or above50.6%33.9%
A level or equivalent13.3%16.9%
GCSE grade 4/C or above9.8%13.3%
Below GCSE grade 4/C7.8%9.7%
Apprenticeship2.4%5.3%
Other qualifications2.7%2.8%
No qualifications13.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around W10 5SB (Portobello) (about 1,346 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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